How Leaders Turn Their Expertise Into Opportunity with Shauna Van Mourik
Tue Feb 03 2026
Most professionals believe their work should speak for itself until they realize opportunity favors those who are understood, not just competent. In a grounded, candid conversation, Shauna Van Mourik explores why personal branding is no longer about self-promotion, but about clarity, connection, and translating internal value into external opportunity. Together, the discussion reframes personal brand as a deeply human practice rooted in values rather than vanity, offering leaders a realistic path to visibility that feels aligned, sustainable, and true to who they already are.
Key Takeaways:
When Competence Stops Converting – Understand why expertise alone no longer guarantees recognition, advancement, or trust.Internal Value vs External Signaling – Learn how unseen impact creates frustration and how to bridge that gap with clarity.Why Soft Skills Are Performance Skills Now – Discover why human connection has become a differentiator, not a bonus.Personal Branding Without Self-Promotion – See how visibility can be built without chest-beating or burnout.The Reality of Being Seen at Work – Explore why even high-level leaders can remain invisible inside large organizations.Talking About What Matters – Notice how sharing what’s already alive inside you creates momentum and resonance.
About the Guest:
Shauna Van Mourik is a marketing strategist, speaker, and host of Marketing Rebels, a podcast with 150+ episodes challenging outdated marketing norms for coaches and therapists. A #1 international bestselling author and featured expert on 22+ stages and podcasts, she’s helped 100+ women service-based entrepreneurs clarify their messaging, streamline their marketing, and grow businesses that actually feel good to run. Shauna blends marketing psychology, neuroscience, and bold creativity to help clients attract aligned clients, charge their worth, and build brands that feel like home.
Website: https://www.shaunaleigh.com
YouTube: https://youtube.com/@ShaunaLeighVM
TikTok: https://www.tiktok.com/@sla.marketingconfidence
Instagram: www.instagram.com/sla.marketingconfidence
LinkedIn: https://www.linkedin.com/in/shaunavanmourik-slamarketingconfidence/
Facebook page: https://www.facebook.com/SLAMarketingConfidence
Facebook profile: https://www.facebook.com/PrettyChicken/
About Amy:
Amy Lynn Durham, known by her clients as the Corporate Mystic, is the founder of the Executive Coaching Firm, Create Magic At Work®, where they help leaders build workplaces rooted in creativity, collaboration, and fulfillment. A former corporate executive turned Executive Coach, Amy blends...
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Most professionals believe their work should speak for itself until they realize opportunity favors those who are understood, not just competent. In a grounded, candid conversation, Shauna Van Mourik explores why personal branding is no longer about self-promotion, but about clarity, connection, and translating internal value into external opportunity. Together, the discussion reframes personal brand as a deeply human practice rooted in values rather than vanity, offering leaders a realistic path to visibility that feels aligned, sustainable, and true to who they already are. Key Takeaways: When Competence Stops Converting – Understand why expertise alone no longer guarantees recognition, advancement, or trust.Internal Value vs External Signaling – Learn how unseen impact creates frustration and how to bridge that gap with clarity.Why Soft Skills Are Performance Skills Now – Discover why human connection has become a differentiator, not a bonus.Personal Branding Without Self-Promotion – See how visibility can be built without chest-beating or burnout.The Reality of Being Seen at Work – Explore why even high-level leaders can remain invisible inside large organizations.Talking About What Matters – Notice how sharing what’s already alive inside you creates momentum and resonance. About the Guest: Shauna Van Mourik is a marketing strategist, speaker, and host of Marketing Rebels, a podcast with 150+ episodes challenging outdated marketing norms for coaches and therapists. A #1 international bestselling author and featured expert on 22+ stages and podcasts, she’s helped 100+ women service-based entrepreneurs clarify their messaging, streamline their marketing, and grow businesses that actually feel good to run. Shauna blends marketing psychology, neuroscience, and bold creativity to help clients attract aligned clients, charge their worth, and build brands that feel like home. Website: https://www.shaunaleigh.com YouTube: https://youtube.com/@ShaunaLeighVM TikTok: https://www.tiktok.com/@sla.marketingconfidence Instagram: www.instagram.com/sla.marketingconfidence LinkedIn: https://www.linkedin.com/in/shaunavanmourik-slamarketingconfidence/ Facebook page: https://www.facebook.com/SLAMarketingConfidence Facebook profile: https://www.facebook.com/PrettyChicken/ About Amy: Amy Lynn Durham, known by her clients as the Corporate Mystic, is the founder of the Executive Coaching Firm, Create Magic At Work®, where they help leaders build workplaces rooted in creativity, collaboration, and fulfillment. A former corporate executive turned Executive Coach, Amy blends...