275. 2026 Predictions Series (Episode 1) w. Adam Greenberg, IUNU
Wed Jan 28 2026
In this episode of CropTalk, we kick off the 2026 Predictions Series with Adam Greenberg, CEO of IUNU, to examine where the CEA industry is headed in the year ahead. Adam shares five clear predictions shaping commercial greenhouse operations, including why profitability is replacing yield as the primary KPI, how labor constraints are becoming structural, and why forecasting accuracy is now a competitive advantage. We also explore how varietal selection is tightening around controllability and why fragmented technology stacks are losing credibility as operations seek more integrated decision making.
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In this episode of CropTalk, we kick off the 2026 Predictions Series with Adam Greenberg, CEO of IUNU, to examine where the CEA industry is headed in the year ahead. Adam shares five clear predictions shaping commercial greenhouse operations, including why profitability is replacing yield as the primary KPI, how labor constraints are becoming structural, and why forecasting accuracy is now a competitive advantage. We also explore how varietal selection is tightening around controllability and why fragmented technology stacks are losing credibility as operations seek more integrated decision making.