AD Series: Culture, Coaches, and Core Values with Westminster AD Jonathan Adams (Part 2)
Thu Sep 04 2025
In this second installment of our AD series with Jonathan Adams, we dive into the role of an Athletic Director as a leader of coaches. Jonathan shares how the challenges of Covid became a surprising blessing, giving his department the opportunity to take a deep dive into building a sustainable culture rooted in core values, a clear mission, and a compelling vision.
He also breaks down his interview process, emphasizing that hiring isn’t just about resumes and experience—it’s about building intentional relationships and finding the right cultural fit.
Get ready for an insightful conversation on how to empower coaches, strengthen leadership, and create a thriving athletic department.
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In this second installment of our AD series with Jonathan Adams, we dive into the role of an Athletic Director as a leader of coaches. Jonathan shares how the challenges of Covid became a surprising blessing, giving his department the opportunity to take a deep dive into building a sustainable culture rooted in core values, a clear mission, and a compelling vision. He also breaks down his interview process, emphasizing that hiring isn’t just about resumes and experience—it’s about building intentional relationships and finding the right cultural fit. Get ready for an insightful conversation on how to empower coaches, strengthen leadership, and create a thriving athletic department.