Dear Corporate, Stop Spending $$$ on Corporate Videos
Thu Jan 15 2026
Why Polished Corporate Videos Can Fall Flat in StoresIn this lively and no-holds-barred episode, we dive headfirst into the world of corporate videos and why they often miss the mark in retail environments.
Whether it's culture videos, tech rollouts, or even thank-you messages, we make a case for authenticity, relevance, and a touch of humour. Real stories from real employees beat corporate corridors and scripted performances every time.
Plus, we sprinkle in some personal anecdotes.
Tune in to find out how to make corporate videos that actually engage and inspire.00:00 Introduction: The Problem with Polished Corporate Videos
00:47 The Importance of Authenticity in Corporate Videos
02:41 Personal Anecdote: Why This Topic Matters
04:21 The Disconnect Between Corporate Intentions and Employee Perception
10:35 The Role of Real Employees in Effective Videos
19:00 Challenges and Solutions for Tech Rollouts
28:14 Addressing Register Issues
28:33 The Role of Excitement Videos
28:40 The Importance of Behind-the-Scenes Efforts
28:57 Communicating the 'Why'
29:10 Recognizing Long-Term Efforts
29:55 Effective Thank You Messages
30:23 When CEOs Should Appear in Videos
33:43 The Impact of Maintenance Issues
36:07 Budgeting for Thank You Videos
38:27 Choosing the Right Messenger
39:30 The Value of Authenticity in Videos
48:54 Humour in Training Videos
51:24 High Production Value for Serious Topics
53:12 Passion in Product Education Videos
56:40 Final Thoughts on Corporate Videos
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Why Polished Corporate Videos Can Fall Flat in StoresIn this lively and no-holds-barred episode, we dive headfirst into the world of corporate videos and why they often miss the mark in retail environments. Whether it's culture videos, tech rollouts, or even thank-you messages, we make a case for authenticity, relevance, and a touch of humour. Real stories from real employees beat corporate corridors and scripted performances every time. Plus, we sprinkle in some personal anecdotes. Tune in to find out how to make corporate videos that actually engage and inspire.00:00 Introduction: The Problem with Polished Corporate Videos 00:47 The Importance of Authenticity in Corporate Videos 02:41 Personal Anecdote: Why This Topic Matters 04:21 The Disconnect Between Corporate Intentions and Employee Perception 10:35 The Role of Real Employees in Effective Videos 19:00 Challenges and Solutions for Tech Rollouts 28:14 Addressing Register Issues 28:33 The Role of Excitement Videos 28:40 The Importance of Behind-the-Scenes Efforts 28:57 Communicating the 'Why' 29:10 Recognizing Long-Term Efforts 29:55 Effective Thank You Messages 30:23 When CEOs Should Appear in Videos 33:43 The Impact of Maintenance Issues 36:07 Budgeting for Thank You Videos 38:27 Choosing the Right Messenger 39:30 The Value of Authenticity in Videos 48:54 Humour in Training Videos 51:24 High Production Value for Serious Topics 53:12 Passion in Product Education Videos 56:40 Final Thoughts on Corporate Videos