Why Your Demand Gen Engine Is Stalling w/ Tim Fitzpatrick
Mon Dec 15 2025
Your demand gen engine isnât broken.
Itâs stalling.
In this episode of Demand Gen Confidential, I sit down with Tim Fitzpatrick, fractional CMO and marketing strategist, to diagnose why so many demand gen programs feel busy, but fail to create revenue impact.
Marketing teams donât have a tactics problem.
They have a strategy gap.
We break down the most common reasons demand gen engines stall, and how leaders can spot the warning signs early, before wasted spend, misaligned teams, and pipeline frustration set in.
In this episode, youâll learn:
Why activity is often mistaken for progress in demand genThe three strategic inputs every demand gen engine needs to runHow unclear ICPs quietly sabotage campaignsWhy most messaging talks about the company instead of customer painHow strategy should connect to execution (and who needs to own it)What demand gen leaders must evolve as channels, teams, and expectations change
If youâre launching campaigns, tracking metrics, and pushing volume, but still asking âWhy isnât this working?â, this episode will help you pinpoint exactly where your engine is stalling.
Strategy before tactics. Always.
Episode Chapters:
00:00 | Introduction to Demand Gen Confidential00:16 | Meet Tim Fitzpatrick: Marketing Strategist01:59 | The Importance of Marketing Strategy04:10 | Defining Your Ideal Client10:18 | Creating an Ideal Client GPS15:31 | Challenges in Targeting Specific Markets20:13 | Navigating Market Entry and Strategy Validation21:45 | The Importance of Testing in Marketing22:06 | Engaging with Prospects and Clients22:48 | Effective Messaging Strategies26:52 | Leveraging AI for Marketing Insights29:32 | Connecting Strategy to Tactics30:20 | The Role of Strategic Leadership in Marketing34:59 | Implementing and Executing Marketing Plans39:10 | Starting with Existing Clients40:49 | Final Thoughts and Closing Remarks
Connect with Tim: https://www.linkedin.com/in/timpfitzpatrick/
Rialto Marketing: https://www.rialtomarketing.com/
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Your demand gen engine isnât broken. Itâs stalling. In this episode of Demand Gen Confidential, I sit down with Tim Fitzpatrick, fractional CMO and marketing strategist, to diagnose why so many demand gen programs feel busy, but fail to create revenue impact. Marketing teams donât have a tactics problem. They have a strategy gap. We break down the most common reasons demand gen engines stall, and how leaders can spot the warning signs early, before wasted spend, misaligned teams, and pipeline frustration set in. In this episode, youâll learn: Why activity is often mistaken for progress in demand genThe three strategic inputs every demand gen engine needs to runHow unclear ICPs quietly sabotage campaignsWhy most messaging talks about the company instead of customer painHow strategy should connect to execution (and who needs to own it)What demand gen leaders must evolve as channels, teams, and expectations change If youâre launching campaigns, tracking metrics, and pushing volume, but still asking âWhy isnât this working?â, this episode will help you pinpoint exactly where your engine is stalling. Strategy before tactics. Always. Episode Chapters: 00:00 | Introduction to Demand Gen Confidential00:16 | Meet Tim Fitzpatrick: Marketing Strategist01:59 | The Importance of Marketing Strategy04:10 | Defining Your Ideal Client10:18 | Creating an Ideal Client GPS15:31 | Challenges in Targeting Specific Markets20:13 | Navigating Market Entry and Strategy Validation21:45 | The Importance of Testing in Marketing22:06 | Engaging with Prospects and Clients22:48 | Effective Messaging Strategies26:52 | Leveraging AI for Marketing Insights29:32 | Connecting Strategy to Tactics30:20 | The Role of Strategic Leadership in Marketing34:59 | Implementing and Executing Marketing Plans39:10 | Starting with Existing Clients40:49 | Final Thoughts and Closing Remarks Connect with Tim: https://www.linkedin.com/in/timpfitzpatrick/ Rialto Marketing: https://www.rialtomarketing.com/