Episode 34: How Glamour Empire 2.5x’d Their Revenue in 3 Months
Wed Feb 04 2026
In this week’s episode, I’m joined by the inspiring Lisa from Glamour Empire in Tamworth, NSW, an incredible salon owner who, alongside her business partner Renee, has 2.5x’d her salon revenue in just three months. Yep, you read that right. And it’s not just the numbers that have changed, it’s the entire business.
Lisa shares exactly what life looked like before working with us, why she finally said yes to Google (after years of sticking with social media), and the incredible ripple effect it’s had on her business, team, and personal life.
If you’re a salon owner still relying solely on social, this episode will open your eyes to what’s possible when you stop guessing and start scaling strategically.
We Talk About:
What it was really like before signing up with The Search Republic
Why gaps in the books are more expensive than you think
How her team morale shifted once the pressure to “market” was lifted
The unexpected joy of watching junior stylists fill their books faster
How Google now brings in ideal, high-ticket clients ready to buy
Why social media alone wasn’t cutting it, and what finally did
How increased revenue = more time, more freedom, and better family balance
Lisa’s vision for expansion
About Glamour Empire
Located in Tamworth, Glamour Empire is a full-service hair and beauty salon specialising in weddings, blondes, lashes, and luxe experiences. Lisa and Renee lead a team of 10 passionate professionals committed to making every client feel seen, celebrated, and stunning. Their salon is a local institution with a reputation for both talent and heart.
Links Mentioned:
Follow Glamour Empire: @glamour_empire
Want to 2.5x your revenue like Lisa? Book a free Google strategy call: https://thesearchrepublic.com.au/contact-us/
Grab the free SEO & Google Ads checklist: [Insert link]
Follow Sonja: @sonjathesearchqueen
Loved this episode?
Share it with a salon owner who needs to hear it. And tag @sonjathesearchqueen
and @glamourempire_tamworth
with your biggest takeaway!
More
In this week’s episode, I’m joined by the inspiring Lisa from Glamour Empire in Tamworth, NSW, an incredible salon owner who, alongside her business partner Renee, has 2.5x’d her salon revenue in just three months. Yep, you read that right. And it’s not just the numbers that have changed, it’s the entire business. Lisa shares exactly what life looked like before working with us, why she finally said yes to Google (after years of sticking with social media), and the incredible ripple effect it’s had on her business, team, and personal life. If you’re a salon owner still relying solely on social, this episode will open your eyes to what’s possible when you stop guessing and start scaling strategically. We Talk About: What it was really like before signing up with The Search Republic Why gaps in the books are more expensive than you think How her team morale shifted once the pressure to “market” was lifted The unexpected joy of watching junior stylists fill their books faster How Google now brings in ideal, high-ticket clients ready to buy Why social media alone wasn’t cutting it, and what finally did How increased revenue = more time, more freedom, and better family balance Lisa’s vision for expansion About Glamour Empire Located in Tamworth, Glamour Empire is a full-service hair and beauty salon specialising in weddings, blondes, lashes, and luxe experiences. Lisa and Renee lead a team of 10 passionate professionals committed to making every client feel seen, celebrated, and stunning. Their salon is a local institution with a reputation for both talent and heart. Links Mentioned: Follow Glamour Empire: @glamour_empire Want to 2.5x your revenue like Lisa? Book a free Google strategy call: https://thesearchrepublic.com.au/contact-us/ Grab the free SEO & Google Ads checklist: [Insert link] Follow Sonja: @sonjathesearchqueen Loved this episode? Share it with a salon owner who needs to hear it. And tag @sonjathesearchqueen and @glamourempire_tamworth with your biggest takeaway!