The Multi-Service Model: Bobby Gibbons' Blueprint for Dominating Florida Home Services
Tue Jan 20 2026
Summary
In this episode, Jeffro sits down with Bobby Gibbons, founder of Enhance Home Solutions and Enhance H2O, to explore how rethinking the traditional home services model can create a better customer experience—and a more scalable business. Bobby shares how his frustration as a sales rep led him to build a true one-stop-shop for homeowners, offering roofing, HVAC, solar, impact windows, and water filtration under one accountable team.
Bobby dives into the operational realities of running a multi-service company, the importance of education-first sales, and how technology has made bundling services more efficient than ever. He also breaks down what’s actually working in digital marketing today, from multi-channel consistency to creative branding that stands out in crowded markets. Throughout the conversation, Bobby emphasizes trust, long-term relationships, and lowering customer acquisition costs by serving homeowners holistically rather than transactionally.
Takeaways
Fragmented contractors create frustration—and opportunity—for better business modelsA one-stop-shop approach improves both customer experience and ROIEducation-first sales outperform commission-driven pressure tacticsBundling services reduces acquisition costs and increases lifetime valueTechnology makes multi-trade coordination easier than everTrust and consistency are the foundation of effective marketingMulti-channel visibility beats relying on a single ad platformMemorable branding and storytelling drive recall and differentiationMarketing must adapt to seasons, market shifts, and local conditionsLong-term relationships outperform one-time transactionsChapters
00:00 The Problem with Fragmented Home Services
01:05 Bobby’s Path from Sales Rep to Founder
03:05 Why a Multi-Service Model Works Better for Homeowners
05:49 Education-Based Sales vs. “Commission Breath”
10:42 What Marketing Channels Are Actually Working
12:45 Standing Out with Creative Branding and Storytelling
16:41 Adapting Marketing to Seasons and Market Conditions
24:17 Cross-Selling Without Pressure
29:26 Where to Learn More About Enhance Home Solutions
Links
https://enhancehs.com/
https://enhanceh2o.com/
Free High-Converting Website Checklist: FroBro.com/Checklist
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Summary In this episode, Jeffro sits down with Bobby Gibbons, founder of Enhance Home Solutions and Enhance H2O, to explore how rethinking the traditional home services model can create a better customer experience—and a more scalable business. Bobby shares how his frustration as a sales rep led him to build a true one-stop-shop for homeowners, offering roofing, HVAC, solar, impact windows, and water filtration under one accountable team. Bobby dives into the operational realities of running a multi-service company, the importance of education-first sales, and how technology has made bundling services more efficient than ever. He also breaks down what’s actually working in digital marketing today, from multi-channel consistency to creative branding that stands out in crowded markets. Throughout the conversation, Bobby emphasizes trust, long-term relationships, and lowering customer acquisition costs by serving homeowners holistically rather than transactionally. Takeaways Fragmented contractors create frustration—and opportunity—for better business modelsA one-stop-shop approach improves both customer experience and ROIEducation-first sales outperform commission-driven pressure tacticsBundling services reduces acquisition costs and increases lifetime valueTechnology makes multi-trade coordination easier than everTrust and consistency are the foundation of effective marketingMulti-channel visibility beats relying on a single ad platformMemorable branding and storytelling drive recall and differentiationMarketing must adapt to seasons, market shifts, and local conditionsLong-term relationships outperform one-time transactionsChapters 00:00 The Problem with Fragmented Home Services 01:05 Bobby’s Path from Sales Rep to Founder 03:05 Why a Multi-Service Model Works Better for Homeowners 05:49 Education-Based Sales vs. “Commission Breath” 10:42 What Marketing Channels Are Actually Working 12:45 Standing Out with Creative Branding and Storytelling 16:41 Adapting Marketing to Seasons and Market Conditions 24:17 Cross-Selling Without Pressure 29:26 Where to Learn More About Enhance Home Solutions Links https://enhancehs.com/ https://enhanceh2o.com/ Free High-Converting Website Checklist: FroBro.com/Checklist