The Humor and Strategy Behind Direct Mail Marketing with Josh Gold #46
Fri Jan 09 2026
In this episode of Print to Pixel, Dennis Kelly speaks with Josh Gold, a direct mail expert, about the evolving landscape of direct mail and its integration with digital marketing. They discuss Josh's journey in the direct mail industry, the resurgence of direct mail as a viable marketing channel, effective strategies for direct mail campaigns, and the humorous approach Josh takes with his newsletter, Pre-Sorted Bullsh*t.
The conversation also touches on the importance of targeting and the integration of direct mail within an omnichannel marketing strategy.
Chapters:
00:00 Intro06:23 Josh Gold's Journey in Direct Mail11:44 The Resurgence of Direct Mail18:03 Effective Strategies for Direct Mail25:29 The Humor Behind Pre-Sorted Bullshit33:34 Integrating Direct Mail with Omnichannel Marketing
Get in touch with Josh:
Josh's LinkedIn
Mentions:
Pre-Sorted Bullsh*t
Rick Rappey
RPM Direct Marketing
More About Postalytics:
Postalytics Website
LinkedIn
Subscribe to our YouTube Channel
More
In this episode of Print to Pixel, Dennis Kelly speaks with Josh Gold, a direct mail expert, about the evolving landscape of direct mail and its integration with digital marketing. They discuss Josh's journey in the direct mail industry, the resurgence of direct mail as a viable marketing channel, effective strategies for direct mail campaigns, and the humorous approach Josh takes with his newsletter, Pre-Sorted Bullsh*t. The conversation also touches on the importance of targeting and the integration of direct mail within an omnichannel marketing strategy. Chapters: 00:00 Intro06:23 Josh Gold's Journey in Direct Mail11:44 The Resurgence of Direct Mail18:03 Effective Strategies for Direct Mail25:29 The Humor Behind Pre-Sorted Bullshit33:34 Integrating Direct Mail with Omnichannel Marketing Get in touch with Josh: Josh's LinkedIn Mentions: Pre-Sorted Bullsh*t Rick Rappey RPM Direct Marketing More About Postalytics: Postalytics Website LinkedIn Subscribe to our YouTube Channel