Ben Kettle - Risk-Based Pricing Options
Tue Feb 03 2026
Rural planning advisor Ben Kettle joined me on Ditching Hourly to share his transition from hourly billing “nonsense” to risk-based project pricing.
Links
Ben's website » https://areteruralplanning.co.uk/Chapters
(00:00) - Ben Kettle
(00:20) - Meet the Guest: Ben Kettle
(00:36) - Ben's Background and Career Journey
(02:57) - Challenges with Hourly Billing
(09:01) - Transition to Fixed Fee and Value-Based Pricing
(13:23) - Implementing the New Pricing Model
(25:48) - Client Reactions and Success Stories
(34:08) - Conclusion and Future Plans
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Do you have questions about how to improve your business?
Things like:
Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.
Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.
To book your one-on-one coaching call, go to:
https://jonathanstark.com/call
I hope to see you there!
More
Rural planning advisor Ben Kettle joined me on Ditching Hourly to share his transition from hourly billing “nonsense” to risk-based project pricing. Links Ben's website » https://areteruralplanning.co.uk/Chapters (00:00) - Ben Kettle (00:20) - Meet the Guest: Ben Kettle (00:36) - Ben's Background and Career Journey (02:57) - Challenges with Hourly Billing (09:01) - Transition to Fixed Fee and Value-Based Pricing (13:23) - Implementing the New Pricing Model (25:48) - Client Reactions and Success Stories (34:08) - Conclusion and Future Plans ---- Do you have questions about how to improve your business? Things like: Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning. Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full. To book your one-on-one coaching call, go to: https://jonathanstark.com/call I hope to see you there!