Ambitiously Lazy, Wildly Effective: How Jay Bradley Is Breaking Rules to Build Roofers Ep 24
Fri Apr 18 2025
Ambitiously Lazy, Wildly Effective: How Jay Bradley Is Breaking Rules to Build Roofers
In this episode of Dope Conversations, David Carroll (Founder/CEO of DOPE Marketing) sits down with Jay Bradley, founder of Roof Nuts and creator of Roof Camp, to talk about building a brand with attitude, intention—and just the right amount of chaos.
Jay didn’t start in a boardroom—he started with a hammer in hand. Today, he’s flipping the roofing game on its head by building more than a business: he’s building a movement. One that’s making roofing fun again, empowering contractors to own their D2D game, and developing people who are hungry, coachable, and dangerous in the field.
This isn’t your typical roofing success story. It’s bold, it’s unfiltered—and it’s a blueprint for creating a culture that actually works.
If you're a business owner, leader, or entrepreneur ready to build something different (and louder), this episode is a must-listen.
Here’s What You’ll Learn:
The Ambitiously Lazy mindset and what it really means
Why attitude > skill when it comes to building a winning team
How to trust yourself as an owner and manager
Jay’s unique take on hiring (hint: never stop)
How to steal like an artist and learn from mentors
How to protect your brand voice as you scale
What culture looks like in a high-energy roofing brand
Jay’s rules for marketing that actually gets attention
Non-negotiables for any roofing company that wants to grow
Subscribe for more expert insights on branding, marketing, and business growth!
Timestamps:
00:00 – Introduction
01:33 – Ambitiously Lazy Mindset
03:05 – Internal self talk
05:07 – Flipping the script
09:04 – Non-negotiables in the roofing industry
10:03 – Never stop hiring
16:32 – Coaching/Mentorship - Life test
22:46 – Advice to business owners - how to protect brand voice
27:27 – How to spot the right people and build a culture
30:45 – Having the trust in yourself as an owner
36:07 – Jay Perfected door knocking
37:18 – You can't build a reputation on what you are going to do
Follow Jay Bradley:
Facebook:
https://www.facebook.com/DJBizzle
Instagram:
https://www.instagram.com/roof.nuts/
Tiktok:
https://www.tiktok.com/@roofnuts?_t=8acSUXNEJZ5&_r=1
Youtube:
https://www.youtube.com/@roofnuts19/videos
Roof Nuts:
https://www.roofnuts.com/?fbclid=IwY2xjawJp6OpleHRuA2FlbQIxMAABHqgN0aB4XFUEFAVp334LVhZK7RsAZWNcKhoinIZUhgvl9mpZ2_OAe2e2XwoS_aem_R8Jrws9eRhMh-pdCpfNkrQ
Follow Dave Carroll & Dope Conversations:
Facebook (Dave’s Personal Page):
https://www.facebook.com/share/1BbGMg
...
Join the Free Facebook Group:
https://www.facebook.com/share/18pgzg
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Instagram: @davedopemarketing
YouTube: @DopeMarketing
Website:...
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Ambitiously Lazy, Wildly Effective: How Jay Bradley Is Breaking Rules to Build Roofers In this episode of Dope Conversations, David Carroll (Founder/CEO of DOPE Marketing) sits down with Jay Bradley, founder of Roof Nuts and creator of Roof Camp, to talk about building a brand with attitude, intention—and just the right amount of chaos. Jay didn’t start in a boardroom—he started with a hammer in hand. Today, he’s flipping the roofing game on its head by building more than a business: he’s building a movement. One that’s making roofing fun again, empowering contractors to own their D2D game, and developing people who are hungry, coachable, and dangerous in the field. This isn’t your typical roofing success story. It’s bold, it’s unfiltered—and it’s a blueprint for creating a culture that actually works. If you're a business owner, leader, or entrepreneur ready to build something different (and louder), this episode is a must-listen. Here’s What You’ll Learn: The Ambitiously Lazy mindset and what it really means Why attitude > skill when it comes to building a winning team How to trust yourself as an owner and manager Jay’s unique take on hiring (hint: never stop) How to steal like an artist and learn from mentors How to protect your brand voice as you scale What culture looks like in a high-energy roofing brand Jay’s rules for marketing that actually gets attention Non-negotiables for any roofing company that wants to grow Subscribe for more expert insights on branding, marketing, and business growth! Timestamps: 00:00 – Introduction 01:33 – Ambitiously Lazy Mindset 03:05 – Internal self talk 05:07 – Flipping the script 09:04 – Non-negotiables in the roofing industry 10:03 – Never stop hiring 16:32 – Coaching/Mentorship - Life test 22:46 – Advice to business owners - how to protect brand voice 27:27 – How to spot the right people and build a culture 30:45 – Having the trust in yourself as an owner 36:07 – Jay Perfected door knocking 37:18 – You can't build a reputation on what you are going to do Follow Jay Bradley: Facebook: https://www.facebook.com/DJBizzle Instagram: https://www.instagram.com/roof.nuts/ Tiktok: https://www.tiktok.com/@roofnuts?_t=8acSUXNEJZ5&_r=1 Youtube: https://www.youtube.com/@roofnuts19/videos Roof Nuts: https://www.roofnuts.com/?fbclid=IwY2xjawJp6OpleHRuA2FlbQIxMAABHqgN0aB4XFUEFAVp334LVhZK7RsAZWNcKhoinIZUhgvl9mpZ2_OAe2e2XwoS_aem_R8Jrws9eRhMh-pdCpfNkrQ Follow Dave Carroll & Dope Conversations: Facebook (Dave’s Personal Page): https://www.facebook.com/share/1BbGMg ... Join the Free Facebook Group: https://www.facebook.com/share/18pgzg ... Instagram: @davedopemarketing YouTube: @DopeMarketing Website:...