This SEO Strategy Actually Works In The AI Era
Fri Feb 06 2026
In this episode of E-coffee with Experts, our host Austin Willman sits down with Erika Braeger, Manager, Organic Growth Strategy at Ten Speed, to break down how modern SEO strategies are built today for B2B SaaS companies. Erika shares how SEO has evolved from keyword stuffing and low-relevance content into a precision-driven discipline focused on ICP research, jobs-to-be-done, and user intent.
They explore how SEO teams can extract real customer insights from sales demos, battle cards, and internal conversations, and why tightly aligned content now matters more than ever. Erika also explains how she uses AI tools like Claude as a strategic collaborator rather than a content replacement, and why SEO fundamentals still win in AI-driven search environments.
The conversation also dives into content freshness strategies, navigating Google’s helpful content updates, and how leaders can build strong SEO teams through thoughtful SOPs, teaching frameworks, and confidence-driven execution.
If you’re a founder, SEO manager, or marketer navigating AI search, declining clicks, and shifting SERPs, this episode will give you a clear framework for building SEO strategies that actually last.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 – 01:15: Why SEO Is Changing Fast
01:15 – 02:20: How SEO Has Changed Over The Years
02:20 – 03:20: What “Jobs To Be Done” Means
03:20 – 04:40: How SEO Teams Learn Their Customer
04:40 – 05:45: Using Sales Demos For Content Ideas
05:45 – 06:50: Where Erika Learned SEO
06:50 – 07:55: How Erika Uses AI Personally
07:55 – 09:00: Using AI As A Strategy Partner
09:00 – 10:05: SEO In The Age Of AI Overviews
10:05 – 11:15: Why SEO Fundamentals Still Matter
11:15 – 12:35: Google Helpful Content Updates
12:35 – 13:35: Adding A Real Brand Voice
13:35 – 14:45: Content Refresh vs Content Volume
14:45 – 16:00: How Erika Builds Strong SEO Teams
16:00 – 17:10: Weekly One-On-Ones That Work
17:10 – 18:40: How SEO Teams Keep Learning
18:40 – 19:45: Why Communities Beat Conferences
19:45 – 20:20: Where To Find Erika & TenSpeed
20:20 – 20:35: Final Thoughts
Connect with Erika Braeger
https://www.linkedin.com/in/erikabraeger/
http://tenspeed.io/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
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In this episode of E-coffee with Experts, our host Austin Willman sits down with Erika Braeger, Manager, Organic Growth Strategy at Ten Speed, to break down how modern SEO strategies are built today for B2B SaaS companies. Erika shares how SEO has evolved from keyword stuffing and low-relevance content into a precision-driven discipline focused on ICP research, jobs-to-be-done, and user intent. They explore how SEO teams can extract real customer insights from sales demos, battle cards, and internal conversations, and why tightly aligned content now matters more than ever. Erika also explains how she uses AI tools like Claude as a strategic collaborator rather than a content replacement, and why SEO fundamentals still win in AI-driven search environments. The conversation also dives into content freshness strategies, navigating Google’s helpful content updates, and how leaders can build strong SEO teams through thoughtful SOPs, teaching frameworks, and confidence-driven execution. If you’re a founder, SEO manager, or marketer navigating AI search, declining clicks, and shifting SERPs, this episode will give you a clear framework for building SEO strategies that actually last. Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss: 00:00 – 01:15: Why SEO Is Changing Fast 01:15 – 02:20: How SEO Has Changed Over The Years 02:20 – 03:20: What “Jobs To Be Done” Means 03:20 – 04:40: How SEO Teams Learn Their Customer 04:40 – 05:45: Using Sales Demos For Content Ideas 05:45 – 06:50: Where Erika Learned SEO 06:50 – 07:55: How Erika Uses AI Personally 07:55 – 09:00: Using AI As A Strategy Partner 09:00 – 10:05: SEO In The Age Of AI Overviews 10:05 – 11:15: Why SEO Fundamentals Still Matter 11:15 – 12:35: Google Helpful Content Updates 12:35 – 13:35: Adding A Real Brand Voice 13:35 – 14:45: Content Refresh vs Content Volume 14:45 – 16:00: How Erika Builds Strong SEO Teams 16:00 – 17:10: Weekly One-On-Ones That Work 17:10 – 18:40: How SEO Teams Keep Learning 18:40 – 19:45: Why Communities Beat Conferences 19:45 – 20:20: Where To Find Erika & TenSpeed 20:20 – 20:35: Final Thoughts Connect with Erika Braeger https://www.linkedin.com/in/erikabraeger/ http://tenspeed.io/ FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./