#60: Felix Hoffmann, Founder & CEO at 7Learnings, on how AI agents will reshape retail
Tue Jan 13 2026
Welcome to Behind the Click, powered by the E-commerce Berlin Expo.
Are we entering the era of autonomous shopping? In this episode, host Janine Vanessa Heinrich sits down with Felix Hoffmann, Founder & CEO at 7Learnings, to unpack how AI shopping agents and decision automation will reshape retail in Europe, and why most retailers aren’t ready yet.
Felix breaks down the future of commerce using a powerful analogy: autonomous driving to autonomous shopping. Europe is currently at “level 1–2” (chatbots, recommendations, early orchestration), but the real disruption isn’t instant checkout - it’s decision optimization: when AI starts making purchase decisions and retailers must adapt from selling to humans to selling to agents.
From OpenAI, Google, Amazon, and the race to own the shopping layer, to what retailers need to build (APIs, data readiness, cost attribution) to stay discoverable, this episode is a wake-up call for anyone working in e-commerce, pricing, or retail strategy.
🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com.
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■ LinkedIn
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Welcome to Behind the Click, powered by the E-commerce Berlin Expo. Are we entering the era of autonomous shopping? In this episode, host Janine Vanessa Heinrich sits down with Felix Hoffmann, Founder & CEO at 7Learnings, to unpack how AI shopping agents and decision automation will reshape retail in Europe, and why most retailers aren’t ready yet. Felix breaks down the future of commerce using a powerful analogy: autonomous driving to autonomous shopping. Europe is currently at “level 1–2” (chatbots, recommendations, early orchestration), but the real disruption isn’t instant checkout - it’s decision optimization: when AI starts making purchase decisions and retailers must adapt from selling to humans to selling to agents. From OpenAI, Google, Amazon, and the race to own the shopping layer, to what retailers need to build (APIs, data readiness, cost attribution) to stay discoverable, this episode is a wake-up call for anyone working in e-commerce, pricing, or retail strategy. 🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com. Follow for more: ■ YouTube ■ LinkedIn ■ Instagram ■ Facebook ■ Twitter