E221: Richard Hill - How to Share Your Vision So Your Team Actually Cares
Wed Jan 28 2026
In this solo episode, Richard Hill breaks down the one thing that keeps coming up with every successful eCommerce founder he's interviewed over the past five years. It's not marketing strategy, tech stack, or hiring process. It's something simpler, but most founders get it completely wrong.
Richard explains why sharing your vision consistently, clearly, and with your entire team is the difference between teams that move fast and make smart decisions, versus teams that feel disconnected from the bigger picture. He walks through the exact framework he uses in his own business: creating a one-year picture and three-year vision, working with senior leadership to define measurable outcomes, and most importantly, re-sharing that vision every three months in all-hands meetings.
This isn't about fancy mission statements on the wall. It's about giving your team ownership, showing them how their work contributes to the bigger picture, and creating a culture where people want to stay because they can see a future for themselves in your vision. Richard shares why some team members will buy in immediately, why others will self-select out, and why that's actually a good thing.
He also covers the practical side: what success looks like in your business one year from now versus three years from now, how to bridge the gap between current revenue and ambitious targets with measurable KPIs, why re-sharing your vision quarterly is non-negotiable, and the importance of off-site all-hands meetings to make vision updates feel like events, not tasks.
If you're a founder or leader who's ever wondered why your team doesn't seem as fired up about the business as you are, this episode will change how you think about communication, alignment, and growth. The shift from keeping your vision in your head to making it visible to everyone is the unlock.
Listen to the full episode now, and don't forget to hit subscribe.
Topics Covered
00:00 Introduction: The one thing successful founders do differently
01:22 Why your team can't help you build what they can't see
02:36 Giving team members ownership through shared vision
03:21 The one-year picture vs three-year vision framework
05:52 Personal vision for founders: creating time and space
07:10 Sharing your vision with the whole company for the first time
08:28 The biggest mistake: set it and forget it
09:12 Quarterly all-hands meetings: making vision updates an event
10:30 Book recommendation: Traction by Gino Wickman
11:20 Core focus and purpose: what drives outstanding culture
12:23 Final thoughts and where to subscribe
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In this solo episode, Richard Hill breaks down the one thing that keeps coming up with every successful eCommerce founder he's interviewed over the past five years. It's not marketing strategy, tech stack, or hiring process. It's something simpler, but most founders get it completely wrong. Richard explains why sharing your vision consistently, clearly, and with your entire team is the difference between teams that move fast and make smart decisions, versus teams that feel disconnected from the bigger picture. He walks through the exact framework he uses in his own business: creating a one-year picture and three-year vision, working with senior leadership to define measurable outcomes, and most importantly, re-sharing that vision every three months in all-hands meetings. This isn't about fancy mission statements on the wall. It's about giving your team ownership, showing them how their work contributes to the bigger picture, and creating a culture where people want to stay because they can see a future for themselves in your vision. Richard shares why some team members will buy in immediately, why others will self-select out, and why that's actually a good thing. He also covers the practical side: what success looks like in your business one year from now versus three years from now, how to bridge the gap between current revenue and ambitious targets with measurable KPIs, why re-sharing your vision quarterly is non-negotiable, and the importance of off-site all-hands meetings to make vision updates feel like events, not tasks. If you're a founder or leader who's ever wondered why your team doesn't seem as fired up about the business as you are, this episode will change how you think about communication, alignment, and growth. The shift from keeping your vision in your head to making it visible to everyone is the unlock. Listen to the full episode now, and don't forget to hit subscribe. Topics Covered 00:00 Introduction: The one thing successful founders do differently 01:22 Why your team can't help you build what they can't see 02:36 Giving team members ownership through shared vision 03:21 The one-year picture vs three-year vision framework 05:52 Personal vision for founders: creating time and space 07:10 Sharing your vision with the whole company for the first time 08:28 The biggest mistake: set it and forget it 09:12 Quarterly all-hands meetings: making vision updates an event 10:30 Book recommendation: Traction by Gino Wickman 11:20 Core focus and purpose: what drives outstanding culture 12:23 Final thoughts and where to subscribe