How to Scale Brands without Losing their Soul, Christopher Gumprecht, VP of Marketing and Information Technology at Craveworthy Brands
Wed Jan 28 2026
Christopher shares a career spent in restaurants, not just behind a desk. He emphasizes the importance of focusing on KPIs before investing in technology, and standardizing operations while preserving your brands’ identity.
Welcome to Elevating Brick and Mortar. A podcast about how operations and facilities drive brand performance.
On today’s episode, we talk with Christopher Gumprecht, VP of Marketing and Information Technology at Craveworthy Brands. Craveworthy Brands was founded in 2022 to invigorate legacy restaurant brands while nurturing and growing emerging brands.
GUEST BIO
Christopher is a tech savvy restaurant leader with over 20 years of experience in food and beverage. He’s had roles in Restaurant Operations, Learning and Development, Marketing, IT, Software Development, and Sales. He spends his time giving back to his community by mentoring local students and helping entrepreneurs reach their goals.
TIMESTAMPS
00:43 - About Craveworthy Brands
04:50 - Chris’ journey
10:02 - Competing for attention
13:16 - Gaining loyalty
15:52 - The promise of off-premise catering
23:23 - The challenge of tech in restaurants
36:21 - Today’s consumer expectations
42:46 - Where to find Chris
43:19 - Sid’s takeaways
SPONSOR
ServiceChannel brings you peace of mind through peak facilities performance.
Rest easy knowing your locations are:
Offering the best possible guest experienceLiving up to brand standardsOperating with minimal downtimeServiceChannel partners with more than 500 leading brands globally to provide visibility across operations, the flexibility to grow and adapt to consumer expectations, and accelerated performance from their asset fleet and service providers.
LINKS
Connect with Chris on LinkedInConnect with Sid Shetty on LinkedinCheck out the ServiceChannel Website
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Christopher shares a career spent in restaurants, not just behind a desk. He emphasizes the importance of focusing on KPIs before investing in technology, and standardizing operations while preserving your brands’ identity. Welcome to Elevating Brick and Mortar. A podcast about how operations and facilities drive brand performance. On today’s episode, we talk with Christopher Gumprecht, VP of Marketing and Information Technology at Craveworthy Brands. Craveworthy Brands was founded in 2022 to invigorate legacy restaurant brands while nurturing and growing emerging brands. GUEST BIO Christopher is a tech savvy restaurant leader with over 20 years of experience in food and beverage. He’s had roles in Restaurant Operations, Learning and Development, Marketing, IT, Software Development, and Sales. He spends his time giving back to his community by mentoring local students and helping entrepreneurs reach their goals. TIMESTAMPS 00:43 - About Craveworthy Brands 04:50 - Chris’ journey 10:02 - Competing for attention 13:16 - Gaining loyalty 15:52 - The promise of off-premise catering 23:23 - The challenge of tech in restaurants 36:21 - Today’s consumer expectations 42:46 - Where to find Chris 43:19 - Sid’s takeaways SPONSOR ServiceChannel brings you peace of mind through peak facilities performance. Rest easy knowing your locations are: Offering the best possible guest experienceLiving up to brand standardsOperating with minimal downtimeServiceChannel partners with more than 500 leading brands globally to provide visibility across operations, the flexibility to grow and adapt to consumer expectations, and accelerated performance from their asset fleet and service providers. LINKS Connect with Chris on LinkedInConnect with Sid Shetty on LinkedinCheck out the ServiceChannel Website Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.