Logan Lyles: How to Turn Webinars Into Sales Conversations (Without a Bigger Audience)
Mon Feb 02 2026
In this episode, Virginia talks with Logan Lyles about:
Logan’s path from journalism (2008) to B2B tech sales, then podcasting and demand genWhy webinars still work—when you treat them like a conversion system, not a one-off eventLogan’s best-fit clients: B2B (especially agencies, professional services, SaaS)Client acquisition on LinkedIn“Starting a new position” post + profile optimizationResearch survey outreach as a conversation starter (and pipeline generator)Webinar promotion that actually worksLinkedIn Event strategy (including inviting up to 1,000 connections/week)Boosting event posts with event adsCold email as a webinar registration driverPartnerships/newsletter placements to reach warm audiencesEvergreen vs live webinarsLogan’s approach: go live first, then convert to on-demand and keep promotingRe-promote the best-performing webinar instead of reinventing each monthScaling a service business the smart wayDocument first, then delegate/automateAvoid delegating before you’ve refined the processResources mentioned
Demand ShiftLinkedIn EventsWebinarSurvey research projectNever Split the Difference by Chris Voss“Do it, document it, delegate it” (referenced from an interview Logan did with Trainual’s cofounder)Connect with Logan
LinkedIn: Logan LylesWebsite: Demand ShiftKey Questions(01:34) Thanks for being with us today. How did you get to where you are today?
(04:16) So how do you get in front of those people?
(07:04) If you're wanting to go there, we can definitely do that.
(09:30) What are your thoughts on evergreen webinars or the pre-recorded webinars? Or are you all for doing them live in the moment?
(11:04) What are some big goals that you have in the next year or two?
(11:57) What do you feel like is your number one roadblock?
(13:06) What's the best advice, the other best advice that you've ever been given?
(14:37) What's the best advice you've ever received saved?
(16:23) Is there something that we haven't touched on that you would like to talk about?
(17:38) Yeah, for sure. Everything has changed a lot. Where can we go to learn more about you and what you do?
Logan Lyleshttps://demandshift.co/
https://linkedin.com/in/loganlyles
Virginia Purnell
Funnel & Visibility Specialist
Distinct Digital Marketing
(833) 762-5336
virginia@distinctdigitalmarketing.com
www.distinctdigitalmarketing.com
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In this episode, Virginia talks with Logan Lyles about: Logan’s path from journalism (2008) to B2B tech sales, then podcasting and demand genWhy webinars still work—when you treat them like a conversion system, not a one-off eventLogan’s best-fit clients: B2B (especially agencies, professional services, SaaS)Client acquisition on LinkedIn“Starting a new position” post + profile optimizationResearch survey outreach as a conversation starter (and pipeline generator)Webinar promotion that actually worksLinkedIn Event strategy (including inviting up to 1,000 connections/week)Boosting event posts with event adsCold email as a webinar registration driverPartnerships/newsletter placements to reach warm audiencesEvergreen vs live webinarsLogan’s approach: go live first, then convert to on-demand and keep promotingRe-promote the best-performing webinar instead of reinventing each monthScaling a service business the smart wayDocument first, then delegate/automateAvoid delegating before you’ve refined the processResources mentioned Demand ShiftLinkedIn EventsWebinarSurvey research projectNever Split the Difference by Chris Voss“Do it, document it, delegate it” (referenced from an interview Logan did with Trainual’s cofounder)Connect with Logan LinkedIn: Logan LylesWebsite: Demand ShiftKey Questions(01:34) Thanks for being with us today. How did you get to where you are today? (04:16) So how do you get in front of those people? (07:04) If you're wanting to go there, we can definitely do that. (09:30) What are your thoughts on evergreen webinars or the pre-recorded webinars? Or are you all for doing them live in the moment? (11:04) What are some big goals that you have in the next year or two? (11:57) What do you feel like is your number one roadblock? (13:06) What's the best advice, the other best advice that you've ever been given? (14:37) What's the best advice you've ever received saved? (16:23) Is there something that we haven't touched on that you would like to talk about? (17:38) Yeah, for sure. Everything has changed a lot. Where can we go to learn more about you and what you do? Logan Lyleshttps://demandshift.co/ https://linkedin.com/in/loganlyles Virginia Purnell Funnel & Visibility Specialist Distinct Digital Marketing (833) 762-5336 virginia@distinctdigitalmarketing.com www.distinctdigitalmarketing.com