S2E9 – Jennifer Schoop: Building trust through integration: navigating complex marketing campaigns
Thu Jul 24 2025
In this podcast episode, we speak with Jennifer Schoop about the art of leading integrated marketing campaigns across diverse stakeholder groups. We explore how effective marketing leadership requires creating environments where technical and creative teams can bridge their communication divides. Jennifer shares candid insights from her experience transforming a failing automotive campaign into a success story by breaking down silos and fostering genuine collaboration. Throughout our conversation, she reveals practical approaches for maintaining stakeholder trust during periods of uncertainty and transformation.
In this episode, we cover the following subjects:
How Jennifer successfully transformed a failing automotive marketing campaign by bringing diverse stakeholders together in one room to address fundamental communication challenges.The unique dynamics of bridging the gap between technical product teams and creative marketers who often speak completely different languages.Strategies for creating psychologically safe environments where team members feel empowered to ask critical "what if" and "why" questions that drive innovation.The importance of regular reconnection points throughout complex projects to maintain alignment and stakeholder trust.How AI is dramatically changing the economics and timelines of creative production, with designs that once took weeks now possible in minutes through prompts.The evolving relationship between brands and agencies in an era where AI is accelerating production capabilities and changing budget considerations.Practical approaches to determine when to pursue perfectionism through extended collaboration versus when to accept "good enough" to maintain momentum.Managing stakeholder expectations throughout transformation by creating structured environments that balance creative exploration with delivery deadlines.The balance between bringing everyone together versus online meetings.
Links:
LinkedIn Evolving Digital https://www.linkedin.com/showcase/evolving-digital-podcastInstagram
Evolving Digital https://www.instagram.com/evolvingdigital.podcast/?hl=enFacebook
Evolving Digital https://www.facebook.com/profile.php?id=61566815356179
LinkedIn Jennifer Schoop https://www.linkedin.com/in/jenniferschoop
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In this podcast episode, we speak with Jennifer Schoop about the art of leading integrated marketing campaigns across diverse stakeholder groups. We explore how effective marketing leadership requires creating environments where technical and creative teams can bridge their communication divides. Jennifer shares candid insights from her experience transforming a failing automotive campaign into a success story by breaking down silos and fostering genuine collaboration. Throughout our conversation, she reveals practical approaches for maintaining stakeholder trust during periods of uncertainty and transformation. In this episode, we cover the following subjects: How Jennifer successfully transformed a failing automotive marketing campaign by bringing diverse stakeholders together in one room to address fundamental communication challenges.The unique dynamics of bridging the gap between technical product teams and creative marketers who often speak completely different languages.Strategies for creating psychologically safe environments where team members feel empowered to ask critical "what if" and "why" questions that drive innovation.The importance of regular reconnection points throughout complex projects to maintain alignment and stakeholder trust.How AI is dramatically changing the economics and timelines of creative production, with designs that once took weeks now possible in minutes through prompts.The evolving relationship between brands and agencies in an era where AI is accelerating production capabilities and changing budget considerations.Practical approaches to determine when to pursue perfectionism through extended collaboration versus when to accept "good enough" to maintain momentum.Managing stakeholder expectations throughout transformation by creating structured environments that balance creative exploration with delivery deadlines.The balance between bringing everyone together versus online meetings. Links: LinkedIn Evolving Digital https://www.linkedin.com/showcase/evolving-digital-podcastInstagram Evolving Digital https://www.instagram.com/evolvingdigital.podcast/?hl=enFacebook Evolving Digital https://www.facebook.com/profile.php?id=61566815356179 LinkedIn Jennifer Schoop https://www.linkedin.com/in/jenniferschoop