Ep 287: Aaron Starkman of Rethink - "The Buttoned Down Leader"
Fri Feb 06 2026
What kind of box are you building for your people?
In this episode of Fearless Creative Leadership, Charles Day sits down with Aaron Starkman, Chief Creative Officer of Rethink and one of Adweek's 100 Most Creative People in the World. But this is not a conversation about freedom from structure — it's about why the most creative environments are built on the most thoughtful processes.
Aaron shares how creativity first became his refuge as a child, how anxiety and leadership collided early in his career, and why embracing structure, clarity, and guardrails is the fastest way to unlock originality. He explains how Rethink's disciplined systems remove friction, protect ideas, and give creative people the oxygen they need to do their best work.
This is a deeply human conversation about creativity, leadership, vulnerability, and designing environments where people — and ideas — can truly thrive.
00:00 — Opening: The Box You're Building
Creativity, structure, and the environments leaders create.
01:00 — Introducing Aaron Starkman
Why discipline, not chaos, fuels great creative companies.
03:20 — Creativity as a Safe Place
Childhood, adversity, and discovering creativity as refuge.
07:00 — Validation, Anxiety, and Self-Worth
How early experiences shape creative drive.
13:10 — Do Creatives Need External Validation?
Art, commerce, and the difference between personal and commercial creativity.
18:00 — Becoming a Leader (Reluctantly)
Social anxiety, false confidence, and finding an authentic leadership style.
25:50 — Designing the Rethink Environment
Why structure "murders hurdles" and protects ideas.
30:00 — CRAFTS and Creative Guardrails
Process as a catalyst, not a constraint.
38:40 — Talent, Culture, and Casting
Why not everyone thrives in every creative environment.
42:30 — Advice to His 25-Year-Old Self
Mental health, therapy, and learning to smell the roses.
47:15 — What's Next
Curiosity, relationships, and redefining success beyond titles.
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What kind of box are you building for your people? In this episode of Fearless Creative Leadership, Charles Day sits down with Aaron Starkman, Chief Creative Officer of Rethink and one of Adweek's 100 Most Creative People in the World. But this is not a conversation about freedom from structure — it's about why the most creative environments are built on the most thoughtful processes. Aaron shares how creativity first became his refuge as a child, how anxiety and leadership collided early in his career, and why embracing structure, clarity, and guardrails is the fastest way to unlock originality. He explains how Rethink's disciplined systems remove friction, protect ideas, and give creative people the oxygen they need to do their best work. This is a deeply human conversation about creativity, leadership, vulnerability, and designing environments where people — and ideas — can truly thrive. 00:00 — Opening: The Box You're Building Creativity, structure, and the environments leaders create. 01:00 — Introducing Aaron Starkman Why discipline, not chaos, fuels great creative companies. 03:20 — Creativity as a Safe Place Childhood, adversity, and discovering creativity as refuge. 07:00 — Validation, Anxiety, and Self-Worth How early experiences shape creative drive. 13:10 — Do Creatives Need External Validation? Art, commerce, and the difference between personal and commercial creativity. 18:00 — Becoming a Leader (Reluctantly) Social anxiety, false confidence, and finding an authentic leadership style. 25:50 — Designing the Rethink Environment Why structure "murders hurdles" and protects ideas. 30:00 — CRAFTS and Creative Guardrails Process as a catalyst, not a constraint. 38:40 — Talent, Culture, and Casting Why not everyone thrives in every creative environment. 42:30 — Advice to His 25-Year-Old Self Mental health, therapy, and learning to smell the roses. 47:15 — What's Next Curiosity, relationships, and redefining success beyond titles.