Manda Goldberg | From Layoff to Agency: The Cella Gold Story
Fri Jan 23 2026
In this episode, Ashton sits down with Manda Goldberg, Founder & Chief Strategist of Cella Gold Media, a social media agency based in South Florida serving real estate and service-based brands. After being laid off, Manda chose to build instead of job-hunting, a decision that would lead her to scale beyond 60+ brands and consult with agencies looking to sharpen their strategy and scale smarter.
We talk about the shift from freelancing to agency building, the systems that make social media feel effortless for clients, and why founders consistently underestimate social while overestimating trends. Manda shares how to get your first five clients from zero, what she’d do differently, and where she believes social media for brands is heading next. Her mission is simple but profound: giving entrepreneurs back their most valuable asset — time.
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In this episode, Ashton sits down with Manda Goldberg, Founder & Chief Strategist of Cella Gold Media, a social media agency based in South Florida serving real estate and service-based brands. After being laid off, Manda chose to build instead of job-hunting, a decision that would lead her to scale beyond 60+ brands and consult with agencies looking to sharpen their strategy and scale smarter. We talk about the shift from freelancing to agency building, the systems that make social media feel effortless for clients, and why founders consistently underestimate social while overestimating trends. Manda shares how to get your first five clients from zero, what she’d do differently, and where she believes social media for brands is heading next. Her mission is simple but profound: giving entrepreneurs back their most valuable asset — time.