Violeta Noya of bebot digital - Out of the Box Thinking for Out of Home Media in Brazil - Latin American Voices
Tue Oct 14 2025
Violeta Kertesz Noya is Chief Executive Officer and Partner at bebot digital as well as a board member at PG Advogados and Coohnect. She launched and sold Otima, an Out of Home Media Company in Brazil, and has received numerous awards. Our conversation starts with Violeta's start as a civil engineer and the ambition that drove her to gain numerous adjacent skills including in marketing, HR, scaling businesses and financial services. We trace her career from Brazil to an MBA degree at INSEAD - where we ultimately met as students together - and then on to various European capitals. We hear about her return to Brazil, and what motivated it, and how she reached a point in her career where she wanted to be a CEO and what she had to do to achieve that. What follows is a master class in innovation, grit, and ambition which led Violeta to launch an out of home media company consisting of over 6000 bus shelters in Madrid and competing with far larger global players, We hear about the challenge of gaining ground as a start-up, the psychological stakes in convincing a buyer to take a risk on a new firm and how to remain data and RoI focused. Moving then to her new role in digital media at bebot, we hear about Violeta's current focus and her core beliefs around brand and marketing and how she expects marketing and its relevance to evolve in an age of AI and increasingly digitized delivery. This is a remarkable story of ambition and determination to build a firm and a team against the odds, the importance of not giving up and the essence of bouncing back from setbacks.
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Violeta Kertesz Noya is Chief Executive Officer and Partner at bebot digital as well as a board member at PG Advogados and Coohnect. She launched and sold Otima, an Out of Home Media Company in Brazil, and has received numerous awards. Our conversation starts with Violeta's start as a civil engineer and the ambition that drove her to gain numerous adjacent skills including in marketing, HR, scaling businesses and financial services. We trace her career from Brazil to an MBA degree at INSEAD - where we ultimately met as students together - and then on to various European capitals. We hear about her return to Brazil, and what motivated it, and how she reached a point in her career where she wanted to be a CEO and what she had to do to achieve that. What follows is a master class in innovation, grit, and ambition which led Violeta to launch an out of home media company consisting of over 6000 bus shelters in Madrid and competing with far larger global players, We hear about the challenge of gaining ground as a start-up, the psychological stakes in convincing a buyer to take a risk on a new firm and how to remain data and RoI focused. Moving then to her new role in digital media at bebot, we hear about Violeta's current focus and her core beliefs around brand and marketing and how she expects marketing and its relevance to evolve in an age of AI and increasingly digitized delivery. This is a remarkable story of ambition and determination to build a firm and a team against the odds, the importance of not giving up and the essence of bouncing back from setbacks.