Five Rules for the Good Life Podcast

In this episode of Five Rules for the Good Life, I’m joined by Telly Justice, executive chef and co-owner of HAGS, one of the most exciting restaurants to come out of New York in the last few years. She shares her Five Rules for Building Trust with your Restaurant & Brand, not through hype, but through how you show up every day. Telly talks about the importance of knowing yourself, being consistent, striving for equitability, communicating early and often, and enthusiastically accepting accountability. She breaks down how those ideas move from a mission statement to the dining room, the kitchen, and the community that forms around the work. This one resonates because it is a reminder that the real flex is reliability. Showing up for yourself, your work, and your team with intention and purpose is not a slogan, it is a practice. When you respect the people who support your projects, your staff, your guests, your regulars, the quiet tables, the loud ones, you build something that can actually hold weight. Everything is connected. The culture in the kitchen shows up in the dining room. The consistency on a Tuesday shows up in the trust on a Saturday. It all works as one ecosystem, and when you take responsibility for your part in it, the whole thing gets stronger. Five Rules for the Good Life is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Transcript Hello, and welcome to Five Rules for the Good Life. I’m your host, Darin Bresnitz. Today, I am joined by Telly Justice, the executive chef and co-owner of one of the most exciting restaurants to come out of New York in the last few years, Hags. She’s here to share her five rules for building trust with your restaurant and brand. We talk about the importance of consistency, that good communication allows for everyone to have a seat at the table, and that by practicing self-accountability lets you keep showing up for your team. It’s a great conversation from one of Food & Wine’s Best New Chefs of 2025 and an inspiring conversation for anyone who’s looking to build a better relationship with their staff, diners, or their restaurant at large. So let’s get into the rules. Telly, it is so nice to meet you. I know you’ve been having a very busy January, so I appreciate you taking the time to sit down and chat with me. Thank you so much. I’m so excited to be talking with you. I’m a big fan. This podcast is awesome. Oh, I really appreciate that. And I’m a huge fan of Hags, your restaurant. It’s been such an amazing thing to see come together and the community that you’ve created both in and around the restaurant. How early into the concept did you start thinking about the relationship you wanted to have with your customers at Hags? Our vision for our relationship with customers predated our decision to open the brick and mortar, especially as initially a pop-up concept that was born in 2020 during the pandemic. We really wanted to get out there and do what we did just to make people feel a sense of community and a sense of care and joy. We knew that we had this talent and this skill, and we wanted to share it with people. We didn’t expect it to turn into what we’ve built over time. We didn’t expect to open a brick and mortar so quickly. Yeah, it came from this place of caring about people first, and that was essential to when we built hags the brick and mortar being able to be guided by a clear mission statement that isn’t necessarily exactly the food you want to cook or the spot you’re going to open I think does lead to this authenticity and this success your mission statement is by queer people for all people yes why was it so important to you to position hags in this way Speaking to the queer people component, the first part of that sentence, we knew that that was going to be the larger food world’s vision of us. And we wanted to own that first and foremost. We wanted to say that part of ourselves out loud and show that we were proud of it and that that was a place of authenticity for us to operate from and a crucial aspect of building our community. But we also wanted to, following up with the second half of that sentence, we wanted to make sure that everybody felt invited and encouraged and a part of what we were building. And we didn’t see it as an exclusively queer project, but we did want to see ourselves as whole and equal in the exchange as queer people doing the work. So that whole sentence really communicates what we were about when we were building the pop-up and what we continue to be about today. You’ve successfully been able to communicate what you’re about, both by what you stand for and the food you cook. So much so that Food & Wine named you one of the best new chefs of 2025. And not that outside acknowledgement is everything, but it is nice every once in a while to receive such an accolade. How did you feel hearing the news and what has it meant to you as a chef and restaurant owner and as a person? won’t lie i’ve been cooking in this industry professionally for almost 20 years now and amazing when you event that kind of time in these kitchens especially high-end fine dining you can’t help but have that dream that goal i want to awards i want to see myself in that magazine so many of my heroes walked that path and they gave me this thing to look out towards they gave me this goal to look to as a I was clawing my way through these kitchens. It’s hard work and you have to have something to dream about. You have to have something to believe in. When I left the fine dining world behind at the peak of the pandemic to do this pop-up, I kind of forgot all of that. I left it behind in a lot of ways. My goals changed and my priorities changed. What I wanted to do, what I wanted to access with Hags, a restaurant in New York City, became very different from the goals that I had as a young cook. And we were able to achieve a lot of our goals in building meaningful community and feeding some really great people that I love showing up and feeding every day in our dining room. When we found out that I was receiving this accolade from food and wine, it was totally out of left field because we just hadn’t thought about it. It wasn’t something that we were actively pursuing. We were pursuing other things. of course it took a moment of recalibrating what this means to me and what it means to me now that i have this deeply personal restaurant not for nothing hags is a business and it’s been an incredible boon to our business it’s brought a lot of people and a lot of attention our way i would say mostly if not exclusively very positive i love that i love that for the cooks in the kitchen they feel their work is meaningful it’s special they see people out in the dining room getting more and more excited about the project i love that for them i still feel like A regular old chef just cooking it out every day. I don’t think it’s changed how I feel about my practice of cooking much, but I do love to see the effects. It’s really cool. Seeing those effects and seeing the dining room full every night is such a fantastic thing to have created and been a part of, and something that takes effort every day which is why I’m so excited for you to be sharing your five rules for building trust with your restaurant and brand stepping away from the fine dining world can be scary especially with all of its guardrails because of those strict confinements it doesn’t always allow you to explore who you really are which could ultimately hinder you from finding your real success which is a big part of your rule number one Rule number one for me is know yourself. Self-knowledge is so incredibly crucial to any personal project, but also be curious about others. It is really hard when you’re struggling to access that self-knowledge to be truly available to your curiosities about where other people are coming from. Starting with who am I? What do I bring to the table? What kind of food do I want to cook? What kind of restaurant do I want to run? How do I want my guests to feel in my space? That’s so essential. It can’t be something you adopt or inherit from a job that you’ve worked or another restaurant that you’ve come from. You have to think critically about what these things mean to you and how you’re going to build a personal space that represents you and communicates your values, your vision, your ethos. And when you do that, you create so much space for other people to be themselves, which is so lovely when you’re curious about where they’re coming from. When our diners come in, we love to ask them more than just how their experience or how the food is, but how was your day? That’s amazing. Where are you coming from? Where are you going? What are you about? What are your interests? What drew you to our space? And by the end of the meal, I find we have more than just diners. We have new friends. We have new neighbors. We have new community members. And that develops such a level of community loyalty, community trust, and a deeper understanding than I think you see at most restaurants. And that’s one of the beautiful things that I get to experience in this space. Having people return, not just guests, but those who work with you and the world at large to your restaurant, to what you’re doing, is such a beautiful thing. But it also comes with a big responsibility of creating the same experience or creating a baseline that people can expect whenever they walk through your doors or sit down with you, which leads into your rule number two. Number two is be very consistent. This is an important follow-up to knowing yourself. It can be really easy to perform what you think you ought to be doing. Yes. But if you know yourself and you know how you cook, if you know how you serve, then when a guest comes in a second, a third, a fourth tim