Forktales

Madelyn Alfano is CEO and owner of Maria’s Italian Kitchen and a lifelong hospitality leader. Raised in her family’s grocery and restaurant business, she brings decades of hands-on experience, people-first leadership and a deep belief in food, culture and community. Founded in Los Angeles in 1972, Maria’s Italian Kitchen is a family-rooted, Southern Italian restaurant brand known for classic comfort food, consistent quality and warm hospitality. With eight locations, the brand has become a multigenerational neighborhood staple across Southern California. Alfano grew Maria’s from a small takeout operation into a multi-unit brand while navigating major challenges, including the Northridge earthquake and rapid industry change. She serves on California and national restaurant boards and is a strong advocate for thoughtful leadership, employee respect and community-centered hospitality. Early lessons from her parents taught her that customers will tell you exactly what they want if you listen closely. True hospitality means treating everyone with the same respect, regardless of status or background. Clear, consistent communication is critical, especially as a business grows. Leadership requires calm focus during crises, even when things are chaotic behind the scenes. Hiring in hospitality should prioritize personality and attitude over technical skills. Strong culture is built by leading by example and meeting people where they are. Long-term employee retention comes from respect, flexibility and genuine care. What keeps guests coming back isn’t just food, it’s how they feel when they walk through the door.   QUOTES “People will tell you what they want to buy. If you really listen, they’ll show you exactly what belongs in your business.” (Madelyn) “You treat everyone the same, from the Getty’s to the gardeners. My parents taught me that respect is non-negotiable.” (Madelyn) “Whoever walks through your front door, you need to embrace them and make them feel really good about who they are and where they are.” (Madelyn) “I was the original Instacart girl. We were delivering groceries long before anyone thought to call it that.” (Madelyn) “I had to pretend that someone was coming from Mars and had never worked in a restaurant before. That’s how clear your communication has to be.” (Madelyn) “Regardless of the circumstances, if you stay focused and lead with intention, you can get through almost anything.” (Madelyn) “It’s like a duck in water. Underneath, you’re paddling like crazy, but on top you have to look calm and steady.” (Madelyn) “Don’t confuse my kindness for weakness or my casualness for not being serious. I’m very intense about our business.” (Madelyn) “I’m very interested in people. It’s better to be interested than interesting.” (Madelyn) “Our first customers are the people we work with. If you don’t respect your team, nothing else works.” (Madelyn)