From Dance Instructor to Multi-Unit Owner: The Journey of Emily Bergman at Arthur Murray Dance Studios
Tue Feb 03 2026
In this episode of FranchiseU!, Your host, Dr. Kathy Gosser, sits down with Emily Bergman, a multi-unit franchisee, and area director with Arthur Murray Dance Studios. Emily shares her inspiring journey from starting as a dance instructor at the age of 19 to opening her first studio at 24. She discusses her path to success, which includes breaking sales records, expanding to multiple locations across Central Florida, and recently being appointed area director. Emily provides insights into the unique challenges of running multiple studios, maintaining a motivated team, and the support system within the Arthur Murray franchise. She emphasizes the role of intentionality in building a strong internal culture and the significance of open communication and teamwork.
Key Highlights Include:
Introduction to Arthur Murray Dance StudiosMeet Emily Bergman: A Journey of EntrepreneurshipOvercoming Challenges and Embracing OpportunitiesThe Business Side of DanceExpanding the Franchise: Multi-Unit GrowthAdvice for Aspiring Franchisees
Click below to listen and subscribe to the podcast on Spotify, iTunes, or wherever you enjoy your favorite shows.
Don’t miss out on all things FranchiseU!:
Website: FranchiseU!
Instagram: @franchiseu_podcast
Facebook: @FranchiseU Podcast
Twitter: @franchiseupod
TikTok: @franchiseupod
Reach out directly to Dr. Kathy Gosser via LinkedIn.
This episode proudly brought to you by the Yum! Center for Global Franchise Excellence at the University of Louisville College of Business.
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In this episode of FranchiseU!, Your host, Dr. Kathy Gosser, sits down with Emily Bergman, a multi-unit franchisee, and area director with Arthur Murray Dance Studios. Emily shares her inspiring journey from starting as a dance instructor at the age of 19 to opening her first studio at 24. She discusses her path to success, which includes breaking sales records, expanding to multiple locations across Central Florida, and recently being appointed area director. Emily provides insights into the unique challenges of running multiple studios, maintaining a motivated team, and the support system within the Arthur Murray franchise. She emphasizes the role of intentionality in building a strong internal culture and the significance of open communication and teamwork. Key Highlights Include: Introduction to Arthur Murray Dance StudiosMeet Emily Bergman: A Journey of EntrepreneurshipOvercoming Challenges and Embracing OpportunitiesThe Business Side of DanceExpanding the Franchise: Multi-Unit GrowthAdvice for Aspiring Franchisees Click below to listen and subscribe to the podcast on Spotify, iTunes, or wherever you enjoy your favorite shows. Don’t miss out on all things FranchiseU!: Website: FranchiseU! Instagram: @franchiseu_podcast Facebook: @FranchiseU Podcast Twitter: @franchiseupod TikTok: @franchiseupod Reach out directly to Dr. Kathy Gosser via LinkedIn. This episode proudly brought to you by the Yum! Center for Global Franchise Excellence at the University of Louisville College of Business.