Funded Futures

In this episode, Emily sits down with Serena Lam, the powerhouse founder behind Fuzzy AI – a radically new platform transforming the way sales and marketing teams create content, build personal brands and generate leads. Serena shares how Fuzzy AI grew from a pivot, a prototype and one founder friend who pulled out his credit card on the spot. What began as a completely different startup quickly evolved into a tool built on deep research, relentless curiosity and a very human understanding of what modern salespeople actually need. Together, Emily and Serena dive into: Why traditional outreach flops and how relevance, credibility and personal brand now trump everything The shift from brand-first to expert-led selling, and why people buy from people (not logos) How AI is reshaping go-to-market strategies faster than most teams can keep up Serena’s journey through tech, consulting and banking, and how a lack of category definitions became a strength The real barriers for women in AI and other male-dominated sectors Why confidence is often overrated, competence is underrated and women are still under-applying for big opportunities The subtle ways societal expectations still shape female founders’ decisions, ambitions and career trajectories The importance of asking for more – salaries, roles, responsibility and airtime And how building a startup often comes down to asking boldly, building quickly and backing yourself even when the ground is moving beneath you Serena’s energy is magnetic, her honesty refreshing and her insights razor sharp. Whether you’re a founder, a marketer or someone wondering how on earth AI keeps getting smarter, this conversation delivers both inspiration and practical gold.