191. Brilliant thanking and stewardship, with Laura Elliott
Thu Jan 29 2026
Obviously great fundraising involves building great relationships with your supporters and donors. But how do you do that in practice?
One charity that has been making wonderful progress in recent years is Rennie Grove Peace Hospice. For instance, for their recent Big Give campaign they took on their biggest ever target… and they hit it in just over 24 hours.
Laura Elliott, Head of Supporter Fundraising, talks about a range of effective strategies that have been inspired by listening to the Fundraising Bright Spots show.
This conversation with Rob includes their approach to: stewardship; thanking; the 80/20 Principle; creating Wow Moments; and a culture of learning. She also describes a Gift Aid campaign that has so far inspired an extra 7% of supporters to opt in.
We’d love to know what you think! And thank you so much for supporting our show, e.g. by sharing it with colleagues or on social media. We are both on LinkedIn.
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Obviously great fundraising involves building great relationships with your supporters and donors. But how do you do that in practice? One charity that has been making wonderful progress in recent years is Rennie Grove Peace Hospice. For instance, for their recent Big Give campaign they took on their biggest ever target… and they hit it in just over 24 hours. Laura Elliott, Head of Supporter Fundraising, talks about a range of effective strategies that have been inspired by listening to the Fundraising Bright Spots show. This conversation with Rob includes their approach to: stewardship; thanking; the 80/20 Principle; creating Wow Moments; and a culture of learning. She also describes a Gift Aid campaign that has so far inspired an extra 7% of supporters to opt in. We’d love to know what you think! And thank you so much for supporting our show, e.g. by sharing it with colleagues or on social media. We are both on LinkedIn.