Max Ottignon: Everyone Wins
Tue Feb 03 2026
Max Ottignon is co-founder of Ragged Edge, a branding agency that has spent 18 years helping businesses clarify their message and communicate it in ways that get noticed. In his view, campaigns mean nothing without clarity about the underlying brand. In this episode, he joins Jenn and Harriet Richardson (Re:Co's Creative Director) to discuss why sustainability messaging fails when it’s framed as compromise and how purpose creates durable brands.
Useful Links:
Follow Max on LinkedIn hereFind out more about Ragged Edge hereRead Max’s book recommendation: Careless People: A Story of Where I Used to Work by Sarah Wynn-WilliamsClick here for the episode web page. This episode is also available on YouTube.
For more insights straight to your inbox subscribe to the Future in Sight newsletter, and follow us on LinkedIn and Instagram
This podcast is brought to you by Re:Co, a tech-powered advisory company helping private market investors pursue sustainability objectives and value creation in tandem.
Produced by Chris Attaway
Artwork by Harriet Richardson
Music by Cody Martin
More
Max Ottignon is co-founder of Ragged Edge, a branding agency that has spent 18 years helping businesses clarify their message and communicate it in ways that get noticed. In his view, campaigns mean nothing without clarity about the underlying brand. In this episode, he joins Jenn and Harriet Richardson (Re:Co's Creative Director) to discuss why sustainability messaging fails when it’s framed as compromise and how purpose creates durable brands. Useful Links: Follow Max on LinkedIn hereFind out more about Ragged Edge hereRead Max’s book recommendation: Careless People: A Story of Where I Used to Work by Sarah Wynn-WilliamsClick here for the episode web page. This episode is also available on YouTube. For more insights straight to your inbox subscribe to the Future in Sight newsletter, and follow us on LinkedIn and Instagram This podcast is brought to you by Re:Co, a tech-powered advisory company helping private market investors pursue sustainability objectives and value creation in tandem. Produced by Chris Attaway Artwork by Harriet Richardson Music by Cody Martin