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Future Proof

Kantar & Saïd Business School, Oxford University
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MarketingPodcastsBusinessTechnologyENunited-kingdomDaily or near-daily
4.4 / 5
Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/ Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.
Top 6.9% by pitch volume (Rank #3447 of 50,000)Data updated Feb 10, 2026

Key Facts

Publishes
Daily or near-daily
Episodes
215
Founded
N/A
Category
Marketing
Number of listeners
Private
Hidden on public pages

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Public snapshot
Audience: Under 4K / month
Canonical: https://podpitch.com/podcasts/future-proof-2
Cadence: Active weekly
Reply rate: Under 2%

Latest Episodes

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Booking the Feeling: Emotion, Brand & the Connected Trip at Booking.com

Wed Feb 04 2026

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Travel is emotional, but booking a trip often isn’t. As expectations rise, Booking.com is working to bring emotion to moments that usually feels purely functional. Convenience isn’t the only game in town. In this episode, Jane Ostler talks with Ben Harrel, Managing Director, US at Booking.com. They discuss how the brand blends performance and long‑term storytelling to spark that Booking.yeah feeling, how creators help the brand speak authentically to different travellers, and how Gen AI is enabling more tailored and relevant communication at scale. Ben also shares a practical vision for the connected trip: a future where flights, stays, cars and attractions seamlessly work together, as well as how they can step in proactively when things go wrong, working towards a frictionless experience. Hosted on Acast. See acast.com/privacy for more information.

More

Travel is emotional, but booking a trip often isn’t. As expectations rise, Booking.com is working to bring emotion to moments that usually feels purely functional. Convenience isn’t the only game in town. In this episode, Jane Ostler talks with Ben Harrel, Managing Director, US at Booking.com. They discuss how the brand blends performance and long‑term storytelling to spark that Booking.yeah feeling, how creators help the brand speak authentically to different travellers, and how Gen AI is enabling more tailored and relevant communication at scale. Ben also shares a practical vision for the connected trip: a future where flights, stays, cars and attractions seamlessly work together, as well as how they can step in proactively when things go wrong, working towards a frictionless experience. Hosted on Acast. See acast.com/privacy for more information.

Key Metrics

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Pitches sent
57
From PodPitch users
Rank
#3447
Top 6.9% by pitch volume (Rank #3447 of 50,000)
Average rating
4.4
Ratings count may be unavailable
Reviews
2
Written reviews (when available)
Publish cadence
Daily or near-daily
Active weekly
Episode count
215
Data updated
Feb 10, 2026
Social followers
113.1K

Public Snapshot

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MarketingPodcastsBusinessTechnology
Country
United Kingdom
Language
English
Language (ISO)
Release cadence
Daily or near-daily
Latest episode date
Wed Feb 04 2026

Audience & Outreach (Public)

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Audience range
Under 4K / month
Public band
Reply rate band
Under 2%
Public band
Response time band
Private
Hidden on public pages
Replies received
Private
Hidden on public pages

Public ranges are rounded for privacy. Unlock the full report for exact values.

Presence & Signals

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Social followers
113.1K
Contact available
Yes
Masked on public pages
Sponsors detected
Private
Hidden on public pages
Guest format
Private
Hidden on public pages

Social links

No public profiles listed.

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Audience & Growth
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Monthly listeners49,360
Reply rate18.2%
Avg response4.1 days
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Sponsor signals
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Sponsor mentionsLikely
Ad-read historyAvailable
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How To Pitch Future Proof

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Reviews

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4.4 / 5
RatingsN/A
Written reviews2

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Frequently Asked Questions About Future Proof

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What is Future Proof about?

Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/ Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

How often does Future Proof publish new episodes?

Daily or near-daily

How many listeners does Future Proof get?

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How can I pitch Future Proof?

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How do I contact Future Proof?

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