Profit Centres. The Work or the Shop?
Wed Feb 04 2026
For decades, independent garages have built their businesses on two profit centres: the work and the shop.
Labour and parts.
But this mindset traps garages in low-value thinking, price comparison, and discount-driven decisions that undermine profitability.
In this training topic, we break the myth wide open.
You’ll discover how labour and parts become commodities in today’s market — and why neither of them represents what customers actually buy. Instead, we shift perspective to the only lens that matters: the customer’s.
Using the Money Model Method, we demonstrate how garages can move beyond selling tasks and components to start selling outcomes.
If you want to stop competing on price, raise your labour rate confidently, deliver the correct service every time, and transform your workshop from a “work & shop” mindset to an outcome-driven business model — this topic is essential listening.
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For decades, independent garages have built their businesses on two profit centres: the work and the shop. Labour and parts. But this mindset traps garages in low-value thinking, price comparison, and discount-driven decisions that undermine profitability. In this training topic, we break the myth wide open. You’ll discover how labour and parts become commodities in today’s market — and why neither of them represents what customers actually buy. Instead, we shift perspective to the only lens that matters: the customer’s. Using the Money Model Method, we demonstrate how garages can move beyond selling tasks and components to start selling outcomes. If you want to stop competing on price, raise your labour rate confidently, deliver the correct service every time, and transform your workshop from a “work & shop” mindset to an outcome-driven business model — this topic is essential listening.