Become the Influencer in Your Business: Kayleigh Keen on Viral Content & Beauty Growth
Wed Feb 04 2026
In this episode of Grow Your Wellth, I sit down with Kayleigh Keen — makeup artist, coach, and educational content creator — to unpack what’s actually working on social media for beauty professionals – really any professional! – today.
Kayleigh shares her own journey navigating the ever-changing world of content creation, including her shift to long-form YouTube, the rise of TikTok-style algorithms, and why follower count is no longer the strongest indicator of success.
We dive into common content mistakes, the power of personal branding, and how to become the influencer of your own business — even if you don’t consider yourself a content creator. Kayleigh also opens up about generational shifts, mindset work, and the importance of showing up authentically to build real relationships (and revenue) online.
Whether you’re a solo beauty pro, service provider, or creative entrepreneur — this episode is packed with clarity, encouragement, and action steps to help you grow with purpose (not pressure).
Follow Kayleigh:
https://www.instagram.com/kayleighkmuahttps://www.youtube.com/@by.kayleigh
Show links:
Watch the Authority Era Masterclass (free): www.facteurpr.com/authorityLearn more about FACTEUR PR: www.facteurpr.comSign up for Realfluence: www.therealfluence.comVisit the Grow Your Wellth Website: www.growyourwellthpodcast.comWatch the Episodes on YouTube: www.youtube.com/@facteurprConnect:
Follow @GrowyourwellthpodcastFollow @facteurprFollow @reenasgoodwin
More
In this episode of Grow Your Wellth, I sit down with Kayleigh Keen — makeup artist, coach, and educational content creator — to unpack what’s actually working on social media for beauty professionals – really any professional! – today. Kayleigh shares her own journey navigating the ever-changing world of content creation, including her shift to long-form YouTube, the rise of TikTok-style algorithms, and why follower count is no longer the strongest indicator of success. We dive into common content mistakes, the power of personal branding, and how to become the influencer of your own business — even if you don’t consider yourself a content creator. Kayleigh also opens up about generational shifts, mindset work, and the importance of showing up authentically to build real relationships (and revenue) online. Whether you’re a solo beauty pro, service provider, or creative entrepreneur — this episode is packed with clarity, encouragement, and action steps to help you grow with purpose (not pressure). Follow Kayleigh: https://www.instagram.com/kayleighkmuahttps://www.youtube.com/@by.kayleigh Show links: Watch the Authority Era Masterclass (free): www.facteurpr.com/authorityLearn more about FACTEUR PR: www.facteurpr.comSign up for Realfluence: www.therealfluence.comVisit the Grow Your Wellth Website: www.growyourwellthpodcast.comWatch the Episodes on YouTube: www.youtube.com/@facteurprConnect: Follow @GrowyourwellthpodcastFollow @facteurprFollow @reenasgoodwin