From B2C to B2B with Elsa Tranquillo
Thu Jan 29 2026
In this conversation, we’re talking about B2C (Business-to-Customer) and B2B (Business-to-Business) Support with Elsa Tranquillo. We explore the shift from managing high-volume, emotional end-user interactions to fostering long-term, trust-based professional partnerships. Elsa shares her journey of moving between these environments, the cultural nuances of global support, and the critical importance of internal documentation and networking.
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In this conversation, we’re talking about B2C (Business-to-Customer) and B2B (Business-to-Business) Support with Elsa Tranquillo. We explore the shift from managing high-volume, emotional end-user interactions to fostering long-term, trust-based professional partnerships. Elsa shares her journey of moving between these environments, the cultural nuances of global support, and the critical importance of internal documentation and networking.