Guerrillapreneur: The Art of Waging Small Business Podcast

Ep 69 - We Almost Cremated Him: Heir Tight, the Startup Born from a Family’s Wake-Up Call In this powerful episode of Guerrillapreneur: The Art of Waging Small Business Warfare, host Mark Anthony Peterson sits down with Nicole Michon Alexander, Founder and CEO of Heir Tight, to explore how one family tragedy sparked a revolutionary startup. Nicole shares the heartbreaking story of her uncle’s passing—how her family nearly buried him without knowing he had a will, burial policy, and life insurance. The emotional chaos that followed became the catalyst for Heir Tight, a digital legacy vault designed to ensure that no family ever faces such uncertainty again. Together, Mark and Nicole unpack the importance of estate planning, the cultural taboos around death and documentation, and how Heir Tight is empowering families to preserve generational wealth with clarity and dignity. This episode is a must-listen for anyone who believes that preparation is a form of love—and that entrepreneurship can be a healing force. GUEST CONTACT INFORMATION: Guest Name: Dr. Natalie Michon, Co-Founder & CEO Company Name: Heir Tight Website: https://getheirtight.com/ Email: natalie.alexander@getheirtight.com Tel: (833) 852-1773 Facebook: https://www.facebok.com/getheirtight LinkedIn: https://www.linkedin.com/company/getheirtight Guest Book: I knowww You Didn't Just Die On Me - https://books.by/nataliemichon FOLLOW MY OTHER PODCASTS Career Coaching Xs and Os – https://www.spreaker.com/show/careercoaching-xs-and-os Gigging:Everything & The Sharing Economy - https://www.spreaker.com/show/gigging-everything-sharing-economy Mark Peterson Show - Spreaker https://www.spreaker.com/show/the_mark_peterson_show Movie Reviews from the Edge - https://www.spreaker.com/show/movie-reviews-from-the-edge Event Horizon - https://www.spreaker.com/podcast/event-horizon--2860481 FOLLOW ME ON SOCIAL MEDIA: Facebook - https://www.facebook.com/Guerrillapreneur Twitter - https://twitter.com/Guerillapreneur LinkedIn - https://www.linkedin.com/showcase/13991093/admin/ Email - info@ceyero.com Website - www.ceyero.com SUPPORT THE SHOW Did you know you can support the podcast by joining the Spreaker Supporter Club? For as little as $2.00 per month, you can help me grow the show and produce more episodes.  Use this link to join the Supporter Club - https://www.spreaker.com/cms/shows/2860481/supporters-club/dashboard.  You can also make a one-time donation via CashApp or PayPal.  Your support is appreciated.   CashApp - $mpeter1896 PayPal - mpeter1896@gmail.com BuyMeACoffee - https://buymeacoffee.com/guerrillapreneur BUY MY NEW BOOKS I have a new book!  It is called Career Coaching Xs and Os: How To Master the Game of Career Development.  Transform your career trajectory with insider knowledge and actionable advice, all packed into one game-changing guide.   Get your copy on Amazon at https://a.co/d/f7irTML I have an old book! It is called Guerrillapreneur: Small Business Strategy For Davids Wanting To Defeat Goliaths. If you're a fan of the Gig and Sharing Economy, you'll love how I applied this thinking to outsmart corporate giants. Get your copy on Amazon.   SUPPORT MY SPONSORS Patroix: Liquid Oxygen – Water For Freedom Fighters Website - https://patriox.us/ Instagram - https://www.instagram.com/patrioxwater/ Facebook - https://www.facebook.com/profile.php?id=61566364583116 Discount Code – Enter “STARTUP” at checkout & receive a 10% discount – or just use this link https://patriox.us/discount/STARTUP