#265 What exactly is an MLS, and why does it sit at the center of the real estate industry?
Tue Feb 03 2026
This episode is brought to you by HalloCasa, the SEO-ranked digital business card for real estate agents. Looking to find the right agent, no matter where you are?
Visit https://home.hallocasa.com to discover and connect with top real estate agents globally.
This time, we spoke with Jerry Legrand, Chief Technology Officer at the Greater Louisville Association of Realtors, to unpack what the Multiple Listing Service really is, how it works behind the scenes, and where MLS technology is heading next.
With more than 20 years of enterprise IT experience and over a decade leading MLS operations, Jerry shares practical insights on MLS infrastructure, data standards, common misconceptions, broker and agent dynamics, and the growing role of AI and innovation in real estate technology.
This conversation is ideal for MLS executives, brokers, agents, proptech founders, and anyone who wants a clearer understanding of how real estate data actually flows.
Timestamps
00:00 Introduction
00:11 Meet Jerry Legrand: IT Executive in Real Estate
01:34 Understanding the MLS System
01:53 Challenges and Misconceptions about MLS
05:11 The Role of Brokers and Agents in MLS
11:00 Technical Aspects and Innovations in MLS
15:45 Future of MLS and AI Integration
19:14 Final Thoughts and Contact Information
22:22 Closing and Sponsor Reminder
You can contact Jerry Legrand via:
/ jerrylegrand
https://louisvillerealtors.com/glar-p...
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This episode is brought to you by HalloCasa, the SEO-ranked digital business card for real estate agents. Looking to find the right agent, no matter where you are? Visit https://home.hallocasa.com to discover and connect with top real estate agents globally. This time, we spoke with Jerry Legrand, Chief Technology Officer at the Greater Louisville Association of Realtors, to unpack what the Multiple Listing Service really is, how it works behind the scenes, and where MLS technology is heading next. With more than 20 years of enterprise IT experience and over a decade leading MLS operations, Jerry shares practical insights on MLS infrastructure, data standards, common misconceptions, broker and agent dynamics, and the growing role of AI and innovation in real estate technology. This conversation is ideal for MLS executives, brokers, agents, proptech founders, and anyone who wants a clearer understanding of how real estate data actually flows. Timestamps 00:00 Introduction 00:11 Meet Jerry Legrand: IT Executive in Real Estate 01:34 Understanding the MLS System 01:53 Challenges and Misconceptions about MLS 05:11 The Role of Brokers and Agents in MLS 11:00 Technical Aspects and Innovations in MLS 15:45 Future of MLS and AI Integration 19:14 Final Thoughts and Contact Information 22:22 Closing and Sponsor Reminder You can contact Jerry Legrand via: / jerrylegrand https://louisvillerealtors.com/glar-p...