The 4 Buyers of Healthcare: Patient, Provider, Payer, Pharma
Tue Jan 27 2026
The 4 Buyers of Healthcare: Patient, Provider, Payer, Pharma | Selling in Health w/ Siva Nadarajah
Selling in Health is where we unpack real stories behind how healthcare innovation gets adopted.
In this episode, Ayush Jain, CEO of Mindbowser, speaks with Siva Nadarajah, President and Co-Founder of JOGO Health, on what it really takes to sell into healthcare systems.
Siva has built and sold startups, led teams at IQVIA, and scaled JOGO Health into an FDA-cleared digital therapeutics company serving 25,000+ patients globally.
What you’ll learn in this episode
The 4 buyers in healthcare: patient, provider, payer, pharma
Why selling to hospitals is not “one buyer”, it’s a workflow + many stakeholders
How clinician buy-in works, and why security reviews can stall deals
A real example of how JOGO fits into health system workflow (doctor, nurse, admin, logistics)
How JOGO got into Mayo Clinic, and what came first: use case vs funding
Inbound channels that work: publications, conferences, and discovery moments
How to recover a stalled deal, and when to walk away
Why founders should avoid the pitch: “We’ll make doctors efficient.”
🔗 Learn more about Mindbowser: https://www.mindbowser.com🎧 Follow Ayush Jain: https://www.linkedin.com/in/ayushj/ 🎙️ Connect with Siva Nadarajah: https://www.linkedin.com/in/sivanadarajah/
Follow us on:LinkedIn: https://www.linkedin.com/company/mindbowser-infosolutions/Twitter: https://twitter.com/MindbowserFacebook: https://www.facebook.com/MindbowserInstagram: https://www.instagram.com/mindbowser_inc/
👍 Like, comment, and subscribe to stay updated with conversations from the frontlines of healthcare and healthtech innovation.
#HealthcareSales #HealthTech #DigitalTherapeutics #HospitalIT #Payers #MayoClinic
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The 4 Buyers of Healthcare: Patient, Provider, Payer, Pharma | Selling in Health w/ Siva Nadarajah Selling in Health is where we unpack real stories behind how healthcare innovation gets adopted. In this episode, Ayush Jain, CEO of Mindbowser, speaks with Siva Nadarajah, President and Co-Founder of JOGO Health, on what it really takes to sell into healthcare systems. Siva has built and sold startups, led teams at IQVIA, and scaled JOGO Health into an FDA-cleared digital therapeutics company serving 25,000+ patients globally. What you’ll learn in this episode The 4 buyers in healthcare: patient, provider, payer, pharma Why selling to hospitals is not “one buyer”, it’s a workflow + many stakeholders How clinician buy-in works, and why security reviews can stall deals A real example of how JOGO fits into health system workflow (doctor, nurse, admin, logistics) How JOGO got into Mayo Clinic, and what came first: use case vs funding Inbound channels that work: publications, conferences, and discovery moments How to recover a stalled deal, and when to walk away Why founders should avoid the pitch: “We’ll make doctors efficient.” 🔗 Learn more about Mindbowser: https://www.mindbowser.com🎧 Follow Ayush Jain: https://www.linkedin.com/in/ayushj/ 🎙️ Connect with Siva Nadarajah: https://www.linkedin.com/in/sivanadarajah/ Follow us on:LinkedIn: https://www.linkedin.com/company/mindbowser-infosolutions/Twitter: https://twitter.com/MindbowserFacebook: https://www.facebook.com/MindbowserInstagram: https://www.instagram.com/mindbowser_inc/ 👍 Like, comment, and subscribe to stay updated with conversations from the frontlines of healthcare and healthtech innovation. #HealthcareSales #HealthTech #DigitalTherapeutics #HospitalIT #Payers #MayoClinic