Hello Moxie

Host: Nicole Donnelly Guest:  Gwen Bortner - Personalized Accountability for Women Entrepreneurs | Business Advisor What if business success isn't about hustling harder, it's about getting honest about what you actually want? In this episode, I sit down with Gwen Bortner, business coach and founder of Everyday Effectiveness, who helps women entrepreneurs build sustainable businesses without burnout. Gwen started her career as one of the only female programmers in the early 80s, and now she's helping women business owners escape the "do it all" trap. If you've felt trapped by expectations about scaling, exhausted by burnout, or confused about what success really means, this conversation will give you permission to do business on your terms. 🌟 What You’ll Learn in This Episode Redefining Success for Women Entrepreneurs: Why "should" is dangerous and how to define success on your own terms (not society's expectations)The GEARS Framework for Business Operations: A holistic approach covering Goals, Effectiveness, Accounting, Resources, and SystemsAccountability as Partnership: The difference between real accountability (growth partnership) and toxic accountability (shame-based performance reviews)Communication Strategies for Leaders: The power of asking "what" vs "why" in difficult business conversationsSustainable Business Growth: Why alignment + sustainability are both essential—and you can't have one without the otherBusiness Strategy Based on Context: Your season of life, values, and circumstances matter more than generic scaling adviceWomen in Tech History: How being a female programmer in the 1980s shaped Gwen's approach to business coachingCareer Alignment: Following your natural strengths instead of doing what you're "supposed" to doDecision-Making for Women Business Owners: When to scale, when to pivot, and when to walk away👩‍💼 About Gwen Bortner - Business Coach for Women Entrepreneurs Gwen Bortner is the founder of Everyday Effectiveness, where she provides business coaching to women entrepreneurs in the mid-six to early seven-figure space, helping them transition from doing all the things to leading with authenticity and sustainable practices. As a "business advisory board of one," Gwen provides accountability, focus, and the outside perspective every CEO need, along with asking the hard questions about business strategy that no one else will. 🔗 Connect with Gwen Bortner Website: Everyday Effectiveness LinkedIn: Gwen Bortner on LinkedIn Facebook: Everyday Effectiveness on Facebook YouTube: Everyday Effectiveness YouTube Channel 🎧 Listen & Subscribe If this episode resonated with you, be sure to subscribe to Hello Moxie and leave a review. Your support helps amplify conversations that empower women to lead, create, and live with confidence. Share your thoughts and questions Join the Community Become a member and to stay up to date on the latest and greatest from Hello Moxie, plus get access to exclusive bonus content from our guests with every episode https://hellomoxie.us/member-registration/