The Psychology Behind Being Chosen
Wed Jan 28 2026
Why do people sometimes like your business… but still not choose you?
In this episode, I’m diving into the psychology behind being chosen - and why visibility alone isn’t enough to turn interest into enquiries.
I'm exploring how confidence, clarity and reassurance influence decision-making far more than facts, features or constant posting.
We’ll talk about:
- why people don’t always choose the “best” option
- how decision fatigue and uncertainty stop enquiries
- what actually helps customers feel confident enough to say yes
- and how businesses can make choosing them feel easier - without pressure or sales tactics
If people are finding you, liking you but not getting in touch - this episode will help you understand why…and what really makes the difference.
🎧 Perfect for business owners, service providers and SMEs who want better quality enquiries without having to shout louder online.
If this episode has sparked a few “ohhh” moments, you can explore my services and see how I help businesses get chosen over on my website here
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com
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Why do people sometimes like your business… but still not choose you? In this episode, I’m diving into the psychology behind being chosen - and why visibility alone isn’t enough to turn interest into enquiries. I'm exploring how confidence, clarity and reassurance influence decision-making far more than facts, features or constant posting. We’ll talk about: - why people don’t always choose the “best” option - how decision fatigue and uncertainty stop enquiries - what actually helps customers feel confident enough to say yes - and how businesses can make choosing them feel easier - without pressure or sales tactics If people are finding you, liking you but not getting in touch - this episode will help you understand why…and what really makes the difference. 🎧 Perfect for business owners, service providers and SMEs who want better quality enquiries without having to shout louder online. If this episode has sparked a few “ohhh” moments, you can explore my services and see how I help businesses get chosen over on my website here This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com