From "I Should Be" to "I Am": A Woman's Leadership Awakening
Wed Feb 04 2026
Many women lead successful lives on paper yet quietly feel misaligned, unseen, or stuck in roles shaped by expectations rather than truth.
In this episode of Her Table, Her Rules, Juliet Peters explores the shift from performing who you think you should be to owning who you truly are with Tina Schaaf, Founder of The Executives Agent™ and CEO of The Schaaf Group. Tina shares how identity not titles, status, or approval shapes confidence, clarity, and long-term fulfillment for women at every stage of leadership.
Together, they unpack how "shoulds" slowly shrink women's voices, why misalignment leads to burnout even at the highest levels, and how reconnecting with your core identity restores agency, presence, and purpose. You'll hear grounded insight for women who sense they're capable of more but want it to feel aligned, not exhausting.
If you're ready to replace pressure with clarity and lead from a place that actually feels like you, watch the full episode of From "I Should Be" to "I Am": A Woman's Leadership Awakening.
Tina Schaaf is an executive coach, leadership strategist, speaker, and trusted advisor on a mission to help high-level professionals rediscover who they are and rise with confidence, clarity, and calling. With over 20+ years of experience in executive recruiting, executive search, business growth, and transformational coaching, Tina brings a rare blend of strategic expertise and spiritual discernment to her work. Her personal journey ignited a deep passion for helping others reclaim their worth, rewrite their story, and build lives and careers anchored in purpose. She empowers leaders to move from uncertainty to unshakable vision, equipping them to step into the next chapter of life with boldness, faith, and renewed direction. She is the author of Disruption by Design™, a transformative framework that guides professionals through a proven process to clarify, claim, and commit to elevating their life and career—by design, not default.
IG: https://www.instagram.com/executivesagent/
LinkedIn: https://www.linkedin.com/in/tinaschaaf/
The Schaaf Group:
Website: https://www.theschaafgroup.com/
LinkedIn: https://www.linkedin.com/company/the-schaaf-group/
Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face.
Website: https://www.frameworklegal.com/
LinkedIn: https://www.linkedin.com/in/juliet-peters/
Facebook: https://www.facebook.com/juliet.petersmoomey
Instagram: https://www.instagram.com/jrpetersaz/
https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn
X: https://x.com/frameworklegal
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Many women lead successful lives on paper yet quietly feel misaligned, unseen, or stuck in roles shaped by expectations rather than truth. In this episode of Her Table, Her Rules, Juliet Peters explores the shift from performing who you think you should be to owning who you truly are with Tina Schaaf, Founder of The Executives Agent™ and CEO of The Schaaf Group. Tina shares how identity not titles, status, or approval shapes confidence, clarity, and long-term fulfillment for women at every stage of leadership. Together, they unpack how "shoulds" slowly shrink women's voices, why misalignment leads to burnout even at the highest levels, and how reconnecting with your core identity restores agency, presence, and purpose. You'll hear grounded insight for women who sense they're capable of more but want it to feel aligned, not exhausting. If you're ready to replace pressure with clarity and lead from a place that actually feels like you, watch the full episode of From "I Should Be" to "I Am": A Woman's Leadership Awakening. Tina Schaaf is an executive coach, leadership strategist, speaker, and trusted advisor on a mission to help high-level professionals rediscover who they are and rise with confidence, clarity, and calling. With over 20+ years of experience in executive recruiting, executive search, business growth, and transformational coaching, Tina brings a rare blend of strategic expertise and spiritual discernment to her work. Her personal journey ignited a deep passion for helping others reclaim their worth, rewrite their story, and build lives and careers anchored in purpose. She empowers leaders to move from uncertainty to unshakable vision, equipping them to step into the next chapter of life with boldness, faith, and renewed direction. She is the author of Disruption by Design™, a transformative framework that guides professionals through a proven process to clarify, claim, and commit to elevating their life and career—by design, not default. IG: https://www.instagram.com/executivesagent/ LinkedIn: https://www.linkedin.com/in/tinaschaaf/ The Schaaf Group: Website: https://www.theschaafgroup.com/ LinkedIn: https://www.linkedin.com/company/the-schaaf-group/ Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face. Website: https://www.frameworklegal.com/ LinkedIn: https://www.linkedin.com/in/juliet-peters/ Facebook: https://www.facebook.com/juliet.petersmoomey Instagram: https://www.instagram.com/jrpetersaz/ https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn X: https://x.com/frameworklegal