Higher Ed Leaders by Viv Higher Education

In this episode, Greg Karzhevsky, founder of Jersey College, shares how a real workforce need led him to create a nursing school built for adult learners. What began as a way to support medically fragile children and the families who care for them grew into a multi-campus institution focused on student support, access, and outcomes. Greg walks through the challenges of building and scaling a highly regulated institution, the importance of mission-driven leadership, and how Jersey College continues to respond to the ongoing nursing shortage by meeting students where they are. This podcast is sponsored by Viv Higher Education About Viv Higher Education Viv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives. Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/