#102 - The Tiny Team Behind Felician University’s Viral Short-Form Video Hits w/ Christine Albano
Wed Jan 28 2026
In this conversation, Christine Albano discusses her journey in social media management within higher education, particularly at Felician University. She shares insights on the importance of social media as a research tool for prospective students, the creative processes behind successful campaigns, and the challenges of managing a student content team. Christine emphasizes the need for authenticity in content creation and the role of AI as a supportive tool in marketing strategies. The discussion also covers engagement strategies, including giveaways and contests, and the future direction of Felician's content strategy, including a new podcast initiative.
Key Takeaways:
1. Social media is how prospective students research colleges: Platforms like Instagram and TikTok function as search engines, giving students a real look at campus life before they ever visit a website.
2. Strong engagement comes from relevance and creativity: Content performs best when it highlights real experiences, hands-on learning, and student voices rather than polished marketing clichés.
3. Student content teams need structure, trust, and training: Clear guardrails, hands-on coaching, and shared creative processes help students contribute effectively while staying on brand.
4. Giveaways and interactive formats can drive real momentum: Well-designed campaigns (like Felician’s anti-melt giveaway) can sustain interest, boost engagement, and support enrollment goals.
5. Authenticity and smart use of AI strengthen content strategy: Honest storytelling resonates most, while AI works best as a supportive tool for ideation, captions, and efficiency—not a replacement for human creativity.
Relevant links:
Instagram: https://www.instagram.com/felician_university/TikTok: https://www.tiktok.com/@felicianuniversityYoutube: https://www.youtube.com/@FelicianUniversity
Linkedin: https://www.linkedin.com/school/felician-university/
Facebook: https://www.facebook.com/felicianuniversity
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In this conversation, Christine Albano discusses her journey in social media management within higher education, particularly at Felician University. She shares insights on the importance of social media as a research tool for prospective students, the creative processes behind successful campaigns, and the challenges of managing a student content team. Christine emphasizes the need for authenticity in content creation and the role of AI as a supportive tool in marketing strategies. The discussion also covers engagement strategies, including giveaways and contests, and the future direction of Felician's content strategy, including a new podcast initiative. Key Takeaways: 1. Social media is how prospective students research colleges: Platforms like Instagram and TikTok function as search engines, giving students a real look at campus life before they ever visit a website. 2. Strong engagement comes from relevance and creativity: Content performs best when it highlights real experiences, hands-on learning, and student voices rather than polished marketing clichés. 3. Student content teams need structure, trust, and training: Clear guardrails, hands-on coaching, and shared creative processes help students contribute effectively while staying on brand. 4. Giveaways and interactive formats can drive real momentum: Well-designed campaigns (like Felician’s anti-melt giveaway) can sustain interest, boost engagement, and support enrollment goals. 5. Authenticity and smart use of AI strengthen content strategy: Honest storytelling resonates most, while AI works best as a supportive tool for ideation, captions, and efficiency—not a replacement for human creativity. Relevant links: Instagram: https://www.instagram.com/felician_university/TikTok: https://www.tiktok.com/@felicianuniversityYoutube: https://www.youtube.com/@FelicianUniversity Linkedin: https://www.linkedin.com/school/felician-university/ Facebook: https://www.facebook.com/felicianuniversity