Credit Cards, Cash, and the Cost of Doing Business
Sun Feb 01 2026
In this episode of Hort Culture, the hosts kick things off with a lighthearted roundtable about small purchases that unexpectedly bring joy—from coffee tumblers and rechargeable batteries to plant humidifiers and even computer RAM. The casual conversation sets the stage for a deeper dive into a topic many growers, vendors, and consumers are noticing more often: credit card processing fees.
The discussion explores why more businesses—especially small and agricultural ones—are charging credit card fees, how inflation and rising input costs play a role, and what the data says about consumer perceptions. The hosts unpack the psychology behind transaction fees, transparency at checkout, and whether itemizing fees helps or hurts customer trust. Drawing on real-world experience from farmers markets and direct sales, the episode weighs the cost of swipe fees against increased sales volume and convenience for customers who rarely carry cash.
Blending humor, data, and practical insight, this episode offers valuable perspective for producers, vendors, and anyone navigating modern purchasing habits—while reminding listeners that even serious business topics can still be rooted in everyday life and good conversation.
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In this episode of Hort Culture, the hosts kick things off with a lighthearted roundtable about small purchases that unexpectedly bring joy—from coffee tumblers and rechargeable batteries to plant humidifiers and even computer RAM. The casual conversation sets the stage for a deeper dive into a topic many growers, vendors, and consumers are noticing more often: credit card processing fees. The discussion explores why more businesses—especially small and agricultural ones—are charging credit card fees, how inflation and rising input costs play a role, and what the data says about consumer perceptions. The hosts unpack the psychology behind transaction fees, transparency at checkout, and whether itemizing fees helps or hurts customer trust. Drawing on real-world experience from farmers markets and direct sales, the episode weighs the cost of swipe fees against increased sales volume and convenience for customers who rarely carry cash. Blending humor, data, and practical insight, this episode offers valuable perspective for producers, vendors, and anyone navigating modern purchasing habits—while reminding listeners that even serious business topics can still be rooted in everyday life and good conversation.