How'd She Do That?

In this special episode — the last one before Emily’s maternity leave — we’re joined by the incredible Melissa Clayton, founder and CEO of Tiny Tags, a fine jewelry brand that celebrates motherhood, connection, and meaningful stories. Melissa opens up about the early days of building Tiny Tags, how a simple idea turned into a beloved brand worn by thousands of women, and the lessons she’s learned as both a business owner and a mother. From launching her business at her kitchen table to growing it into a nationally recognized name, Melissa shares the real and raw behind-the-scenes moments that shaped her journey. Emily and Melissa also dive into: • How to trust your instincts and lead with purpose • The importance of staying true to your brand’s mission • Balancing motherhood with entrepreneurship • What it means to build something that lasts Whether you’re a founder, a dreamer, or a fellow mama, this episode is packed with wisdom, encouragement, and heart. 🎧 Listen in as Emily closes this season of How’d She Do That? with a conversation that celebrates bold women building meaningful businesses.