7 Things to Prep Before You DIY Your Website, Especially in Busy Season
Fri Feb 06 2026
Think you have to wait for your slow season to start your website?
Not true.
Your best website doesn’t actually start in Showit (or Squarespace… or WordPress).
It starts way earlier — in the middle of your everyday client work.
In this episode, I’m sharing 7 simple things you can prep now — even if you’re fully booked and nowhere near “website build mode” — so when you do sit down to design, you’re not starting from scratch.
Because the truth is:
The difference between a stressful DIY website and a strategic one usually comes down to what you gathered ahead of time.
These small, behind-the-scenes habits will help you:
write your copy fasterdesign with more clarityattract better-fit clientsand build a site that actually converts
…without scrambling for content at the last minute.
If you’re in a busy season but know a new website is coming someday, this episode is your game plan.
🧭 In this episode, we cover:Why your website prep starts long before you open your builderHow to collect stronger, more specific testimonialsNoticing your “sweet spot” projects (and what to stop showcasing)Easy ways to capture behind-the-scenes process photos + videosHow to gather real-world design inspiration (not just Pinterest)Using your clients’ exact words to write better copyTurning past posts and content into evergreen website assets
🔗 Resources mentioned✨ Free Website Planner
Plan your pages, organize your ideas, and design with strategy — not guesswork
dearkatebrandstrategy.com/planner
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Think you have to wait for your slow season to start your website? Not true. Your best website doesn’t actually start in Showit (or Squarespace… or WordPress). It starts way earlier — in the middle of your everyday client work. In this episode, I’m sharing 7 simple things you can prep now — even if you’re fully booked and nowhere near “website build mode” — so when you do sit down to design, you’re not starting from scratch. Because the truth is: The difference between a stressful DIY website and a strategic one usually comes down to what you gathered ahead of time. These small, behind-the-scenes habits will help you: write your copy fasterdesign with more clarityattract better-fit clientsand build a site that actually converts …without scrambling for content at the last minute. If you’re in a busy season but know a new website is coming someday, this episode is your game plan. 🧭 In this episode, we cover:Why your website prep starts long before you open your builderHow to collect stronger, more specific testimonialsNoticing your “sweet spot” projects (and what to stop showcasing)Easy ways to capture behind-the-scenes process photos + videosHow to gather real-world design inspiration (not just Pinterest)Using your clients’ exact words to write better copyTurning past posts and content into evergreen website assets 🔗 Resources mentioned✨ Free Website Planner Plan your pages, organize your ideas, and design with strategy — not guesswork dearkatebrandstrategy.com/planner