Why your Brand voice matters – a creative talk with Bruno Cisco
Wed Nov 19 2025
In this episode, I sat down with senior creative and copywriter Bruno Cisco to dive deep into the real creative impact of AI. We unpacked the evolution of copywriting, the creative pitfalls of overusing AI tools, and how brands can actually stand out when everything is starting to sound the same.
Whether you're a junior creative, brand owner, or AI enthusiast, this is a must-listen for anyone navigating creativity in the age of automation.
Chapters
06:00 How AI Disrupts Copywriting
15:00 Breaking Down ChatGPT’s “Analog” Campaign
25:00 Avoiding AI Slop & Finding Your Voice
35:00 How Small Brands Can Differentiate
52:00 Advice for Junior Copywriters
Links
Quillbot
SuperSide
Find Cisco online
Bruno Cisco's Linkedin
The Human AI Experience 2025 Intro
Leave us a review and thank you for your support
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More
In this episode, I sat down with senior creative and copywriter Bruno Cisco to dive deep into the real creative impact of AI. We unpacked the evolution of copywriting, the creative pitfalls of overusing AI tools, and how brands can actually stand out when everything is starting to sound the same. Whether you're a junior creative, brand owner, or AI enthusiast, this is a must-listen for anyone navigating creativity in the age of automation. Chapters 06:00 How AI Disrupts Copywriting 15:00 Breaking Down ChatGPT’s “Analog” Campaign 25:00 Avoiding AI Slop & Finding Your Voice 35:00 How Small Brands Can Differentiate 52:00 Advice for Junior Copywriters Links Quillbot SuperSide Find Cisco online Bruno Cisco's Linkedin The Human AI Experience 2025 Intro Leave us a review and thank you for your support --- Connect with us: www.humanaixp.com hello@humanaixp.com @humanaixp Be sure to follow us on the following platforms: Youtube TikTok Instragram Threads Linkedin You can support the podcast by going to patreon.com/humanaixp or by leaving a review on Apple Podcasts.