#268 - When the Horse Comes First | The Decisions That Built Latricia Duke
Thu Feb 05 2026
Horses First. Always.
Before the NFR.
Before the spotlight.
Before most people ever knew her name.
Latricia Duke built a career the long way — in the futurity pen, behind the scenes, and with a commitment to always put the horse first. In this episode, Jordan Jo sits down with Latricia to talk about the horses that built her, the convictions that guided her, and the decisions that defined her career.
From developing elite futurity horses, to transitioning into the WPRA, to finally qualifying for the NFR — this is a story about stewardship, patience, and integrity. Latricia opens up about Vanilla Wafer, the horse who changed everything, why she chose to end his competition career when it was time, and what it means to truly serve a great horse well.
The conversation also looks forward — to genetics, breeding, Carlos stepping into the spotlight, motherhood, and what legacy really means beyond buckles and standings.
🎧 Subscribe for more real conversations from inside the rodeo world.
👍 Like, comment, and share if this story resonated with you.
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In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.
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New Episodes Every Friday @ 9a ET on Rodeo Live YT
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Horses First. Always. Before the NFR. Before the spotlight. Before most people ever knew her name. Latricia Duke built a career the long way — in the futurity pen, behind the scenes, and with a commitment to always put the horse first. In this episode, Jordan Jo sits down with Latricia to talk about the horses that built her, the convictions that guided her, and the decisions that defined her career. From developing elite futurity horses, to transitioning into the WPRA, to finally qualifying for the NFR — this is a story about stewardship, patience, and integrity. Latricia opens up about Vanilla Wafer, the horse who changed everything, why she chose to end his competition career when it was time, and what it means to truly serve a great horse well. The conversation also looks forward — to genetics, breeding, Carlos stepping into the spotlight, motherhood, and what legacy really means beyond buckles and standings. 🎧 Subscribe for more real conversations from inside the rodeo world. 👍 Like, comment, and share if this story resonated with you. ---- In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast. ---- New Episodes Every Friday @ 9a ET on Rodeo Live YT ---- Get In The LOOP Podcast with Jordan Jo Get the Newsletter at | www.inthelooprodeo.com/ Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjo Tag us on Instagram | www.instagram.com/inthelooppodcast.jordanjoFollow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaugh Watch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ... Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.