From Vegas to San Diego: Rebuilding a PMU Business in a Tough Market | Ashley Hogan Ink
Wed Jan 28 2026
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What does it actually take for a PMU artist to leave a booming city, rebuild from scratch, and build a loyal clientele across state lines? 👀
In this episode of Inspired by Ms Amber Red, we sit down with Ashley Hogan Ink — a second-generation permanent makeup artist who’s been in the industry nearly her whole life — to talk about:
How she built a massive Vegas clientele, moved to San Diego, and still travels back every few months to serve her loyal clientsWhy true client retention has nothing to do with price… and everything to do with human connectionThe shift from microblading to machine work and why she completely stopped taking new hairstroke clientsThe emotional weight of paramedical tattooing (areolas, scars)What new PMU artists get wrong about client expectations, boundaries, and long-term planningIf you’ve ever wondered how to keep clients for years, how to navigate two markets at once, or how to evolve your services without losing your community, this conversation is going to hit home.
🔔 For PMU artists, beauty entrepreneurs, microbladers, cosmetic tattooists, and anyone obsessed with brows, eyeliner, and building a business that actually lasts — tap subscribe, like the episode, and drop a comment telling us your biggest takeaway.
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Disclaimer: The views, thoughts, and opinions expressed are the speaker’s own and do not represent the views, thoughts, and opinions of Ms Amber Red & Inspired by Ms Amber Red. The material and information presented here is for entertainment purposes only. “Inspired by Ms Amber Red" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, service or view.
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Send us a text What does it actually take for a PMU artist to leave a booming city, rebuild from scratch, and build a loyal clientele across state lines? 👀 In this episode of Inspired by Ms Amber Red, we sit down with Ashley Hogan Ink — a second-generation permanent makeup artist who’s been in the industry nearly her whole life — to talk about: How she built a massive Vegas clientele, moved to San Diego, and still travels back every few months to serve her loyal clientsWhy true client retention has nothing to do with price… and everything to do with human connectionThe shift from microblading to machine work and why she completely stopped taking new hairstroke clientsThe emotional weight of paramedical tattooing (areolas, scars)What new PMU artists get wrong about client expectations, boundaries, and long-term planningIf you’ve ever wondered how to keep clients for years, how to navigate two markets at once, or how to evolve your services without losing your community, this conversation is going to hit home. 🔔 For PMU artists, beauty entrepreneurs, microbladers, cosmetic tattooists, and anyone obsessed with brows, eyeliner, and building a business that actually lasts — tap subscribe, like the episode, and drop a comment telling us your biggest takeaway. Support the show Follow Ms Amber Red on all social media platforms: IG: InspiredByMsAmberRed - https://www.instagram.com/inspiredbymsamberred/ IG: MsAmberRed - https://www.instagram.com/msamberred/ TikTok: MsAmberRed - https://www.tiktok.com/@msamberred?_t=8We7Q2Gtd0&_r=1 FB: MsAmberRed Permanent Makeup - https://www.facebook.com/Msamberred FB Group: Inspired by Ms Amber Red - https://www.facebook.com/groups/inspiredbymsamberred Website: http://www.inspiredbymsamberred.com Support our podcast here! - https://www.buzzsprout.com/2235069/support Disclaimer: The views, thoughts, and opinions expressed are the speaker’s own and do not represent the views, thoughts, and opinions of Ms Amber Red & Inspired by Ms Amber Red. The material and information presented here is for entertainment purposes only. “Inspired by Ms Amber Red" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, service or view.