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Intelligent Artifice: become a 10X performance marketer

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Welcome to Intelligent Artifice, the podcast that helps you become a 10x performance marketer.Intelligent Artifice explores the cutting edge of the intersection of AI, creatives and performance marketing.Every week, we deconstruct the ad systems behind high-performing advertisers using our in-house semantic analysis system, BruteForce AI , or we sit down with top operators redefining how advertising gets done in a Gen AI world. Whether you’re scaling user acquisition, leading a creative team, or building a creative engine with AI, this podcast is your unfair advantage.Intelligent Artifice is hosted by me, Shamanth Rao, the founder and CEO of the boutique growth marketing agency Rocketship HQ.Find out more:Work with us: rocketshiphq.com (ideal for advertisers spending $50k+/month on paid social)Website: IntelligentArtifice.netIntelligent Artifice newsletter: https://intelligentartifice.kit.com/
Top 65.2% by pitch volume (Rank #32617 of 50,000)Data updated Feb 10, 2026

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Latest Episodes

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He wrote the book on AI growth 5 years ago. Here is his 2026 playbook: with Lomit Patel, Chief Growth & Marketing Officer at TYB

Mon Feb 02 2026

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🚀 In this episode, I’m joined by Lomit Patel, a growth executive and the bestselling author of Lean AI. Lomit was pioneering AI automation strategies for user acquisition years before ChatGPT made headlines. In this conversation, he breaks down how his approach has evolved from the era of predictive machine learning to the generative AI landscape of today. Lomit shares his specific, high-level workflows for getting "production-ready" output from LLMs, explaining why he treats AI models like a debate team rather than a search engine. He also gives a counter-intuitive take on why AI is actually increasing the headcount and importance of human designers, rather than replacing them. If you are looking to move beyond basic prompts and build an AI-first growth engine, this episode provides the tactical playbook you need. 🎙️ What we cover in this episode: ✅ Lean AI vs. LLMs: How AI strategy shifted from predictive ML (LTV/bidding) to generative workflows.  ✅ The "AI Debate" Strategy: Pitting ChatGPT, Gemini, and Perplexity against each other to fix average outputs.  ✅ Overcoming the "People Pleaser" Bias: Why LLMs tell you what you want to hear and how to force them to critique instead. ✅ The New Role of Designers: Why designers are becoming "Creative Strategists" and the ultimate QA layer for brand authenticity.  ✅ Due Diligence Acceleration: Using AI to manage investor queries and speed up company exits/acquisitions.  ✅ Executive Efficiency: Automating reporting and analysis to cut weeks of work down to minutes . Whether you're a growth marketer, creative director, or startup founder, this conversation offers a masterclass in operationalizing AI beyond the hype 🔗 Learn more:  🌐 rocketshiphq.com — Growth systems for high-spend advertisers  🌐 intelligentartifice.net — Podcast hub  📩 Subscribe to the newsletter: intelligentartifice.kit.com

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🚀 In this episode, I’m joined by Lomit Patel, a growth executive and the bestselling author of Lean AI. Lomit was pioneering AI automation strategies for user acquisition years before ChatGPT made headlines. In this conversation, he breaks down how his approach has evolved from the era of predictive machine learning to the generative AI landscape of today. Lomit shares his specific, high-level workflows for getting "production-ready" output from LLMs, explaining why he treats AI models like a debate team rather than a search engine. He also gives a counter-intuitive take on why AI is actually increasing the headcount and importance of human designers, rather than replacing them. If you are looking to move beyond basic prompts and build an AI-first growth engine, this episode provides the tactical playbook you need. 🎙️ What we cover in this episode: ✅ Lean AI vs. LLMs: How AI strategy shifted from predictive ML (LTV/bidding) to generative workflows.  ✅ The "AI Debate" Strategy: Pitting ChatGPT, Gemini, and Perplexity against each other to fix average outputs.  ✅ Overcoming the "People Pleaser" Bias: Why LLMs tell you what you want to hear and how to force them to critique instead. ✅ The New Role of Designers: Why designers are becoming "Creative Strategists" and the ultimate QA layer for brand authenticity.  ✅ Due Diligence Acceleration: Using AI to manage investor queries and speed up company exits/acquisitions.  ✅ Executive Efficiency: Automating reporting and analysis to cut weeks of work down to minutes . Whether you're a growth marketer, creative director, or startup founder, this conversation offers a masterclass in operationalizing AI beyond the hype 🔗 Learn more:  🌐 rocketshiphq.com — Growth systems for high-spend advertisers  🌐 intelligentartifice.net — Podcast hub  📩 Subscribe to the newsletter: intelligentartifice.kit.com

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Top 65.2% by pitch volume (Rank #32617 of 50,000)
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Mon Feb 02 2026

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Frequently Asked Questions About Intelligent Artifice: become a 10X performance marketer

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What is Intelligent Artifice: become a 10X performance marketer about?

Welcome to Intelligent Artifice, the podcast that helps you become a 10x performance marketer.Intelligent Artifice explores the cutting edge of the intersection of AI, creatives and performance marketing.Every week, we deconstruct the ad systems behind high-performing advertisers using our in-house semantic analysis system, BruteForce AI , or we sit down with top operators redefining how advertising gets done in a Gen AI world. Whether you’re scaling user acquisition, leading a creative team, or building a creative engine with AI, this podcast is your unfair advantage.Intelligent Artifice is hosted by me, Shamanth Rao, the founder and CEO of the boutique growth marketing agency Rocketship HQ.Find out more:Work with us: rocketshiphq.com (ideal for advertisers spending $50k+/month on paid social)Website: IntelligentArtifice.netIntelligent Artifice newsletter: https://intelligentartifice.kit.com/

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