WOW Marketing for B2B Brands: Aia Laser Hosts John Dwyer Ep 33
Sun Nov 23 2025
For information on Inter-Dev, check out our B2B digital marketing agency.And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page.
Join Aia Laser on the latest episode of B2B Marketing Insider as she sits down with WOW marketing expert John Dwyer to explore how the WOW factor can reshape modern B2B digital marketing strategies. From deep-tech brands to fast-moving SaaS companies, John explains how organizations can uncover a powerful WOW moment and use it to strengthen positioning, improve messaging, and accelerate B2B lead generation.
Aia and John break down how B2B companies, especially deep-tech and engineering-driven teams, can uncover a true WOW moment and use it to strengthen their messaging, refine customer experience, and support long sales cycles. They also discuss how WOW insights connect naturally to strategic foundations like clear positioning, strong storytelling, and data-backed validation using digital marketing analytics. Whether they’re established tech brands or fast-growing startups navigating the world of startups digital marketing.
This episode is full of practical takeaways for marketers seeking sharper positioning, stronger narratives, and a more memorable presence in competitive spaces. For B2B tech companies and startups, the episode also highlights how WOW thinking increases the effectiveness of B2B for tech companies’ campaigns.
Chapters
(00:00) – Welcome to the B2B Marketing Insider with Aia Laser(00:33) – Introducing Guest John Dwyer & The Institute of WOW(01:00) – What Is the WOW Factor? Core Framework Explained(03:42) – Can Every Company Have a WOW? Misconceptions & Reality(05:14) – WOW in B2B: Long Sales Cycles, Committees, and Deep-Tech Products(06:47) – Turning Technical Features Into Emotional WOW Messaging(08:12) – Finding the WOW for B2B Customers(09:14) – Real Examples: Incentives, Offers & Creative Hooks(12:58) – How John Identifies the First High-Impact WOW(15:54) – Applying WOW in Heavy Manufacturing & Engineering Industries(19:40) – Balancing Technical Depth vs. Creative Messaging(20:44) – B2B Targeting Challenges: Finding the Right Audience(24:35) – The Human Touch: Why Classics of Marketing Still Work(27:28) – Navigating Misinformation, AI Content, and Buyer Skepticism(30:59) – The Importance of Testimonials for Trust & AI Engines(33:24) – The Power of Humor in Modern Marketing(38:57) – “Wasted WOWs”: When Companies Choose the Wrong Hook(43:01) – Do WOW Factors Need Refreshing or Stay Constant?(46:18) – Can Companies Have Multiple WOWs?(48:24) – Incentives and Free Offers: When WOW Works (and When It Doesn’t)(52:25) – Crafting a WOW That Stands the Test of Time(57:23) – Where to Learn More: John’s Workshops & Resources(58:20) – Exploring a Future Case Study with John(01:03:52) – Why Incentives Are Needed for Non-Tech-Savvy Audiences(01:06:23) – Closing Remarks with Aia Laser & John Dwyer
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For information on Inter-Dev, check out our B2B digital marketing agency.And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Join Aia Laser on the latest episode of B2B Marketing Insider as she sits down with WOW marketing expert John Dwyer to explore how the WOW factor can reshape modern B2B digital marketing strategies. From deep-tech brands to fast-moving SaaS companies, John explains how organizations can uncover a powerful WOW moment and use it to strengthen positioning, improve messaging, and accelerate B2B lead generation. Aia and John break down how B2B companies, especially deep-tech and engineering-driven teams, can uncover a true WOW moment and use it to strengthen their messaging, refine customer experience, and support long sales cycles. They also discuss how WOW insights connect naturally to strategic foundations like clear positioning, strong storytelling, and data-backed validation using digital marketing analytics. Whether they’re established tech brands or fast-growing startups navigating the world of startups digital marketing. This episode is full of practical takeaways for marketers seeking sharper positioning, stronger narratives, and a more memorable presence in competitive spaces. For B2B tech companies and startups, the episode also highlights how WOW thinking increases the effectiveness of B2B for tech companies’ campaigns. Chapters (00:00) – Welcome to the B2B Marketing Insider with Aia Laser(00:33) – Introducing Guest John Dwyer & The Institute of WOW(01:00) – What Is the WOW Factor? Core Framework Explained(03:42) – Can Every Company Have a WOW? Misconceptions & Reality(05:14) – WOW in B2B: Long Sales Cycles, Committees, and Deep-Tech Products(06:47) – Turning Technical Features Into Emotional WOW Messaging(08:12) – Finding the WOW for B2B Customers(09:14) – Real Examples: Incentives, Offers & Creative Hooks(12:58) – How John Identifies the First High-Impact WOW(15:54) – Applying WOW in Heavy Manufacturing & Engineering Industries(19:40) – Balancing Technical Depth vs. Creative Messaging(20:44) – B2B Targeting Challenges: Finding the Right Audience(24:35) – The Human Touch: Why Classics of Marketing Still Work(27:28) – Navigating Misinformation, AI Content, and Buyer Skepticism(30:59) – The Importance of Testimonials for Trust & AI Engines(33:24) – The Power of Humor in Modern Marketing(38:57) – “Wasted WOWs”: When Companies Choose the Wrong Hook(43:01) – Do WOW Factors Need Refreshing or Stay Constant?(46:18) – Can Companies Have Multiple WOWs?(48:24) – Incentives and Free Offers: When WOW Works (and When It Doesn’t)(52:25) – Crafting a WOW That Stands the Test of Time(57:23) – Where to Learn More: John’s Workshops & Resources(58:20) – Exploring a Future Case Study with John(01:03:52) – Why Incentives Are Needed for Non-Tech-Savvy Audiences(01:06:23) – Closing Remarks with Aia Laser & John Dwyer Follow Us:Inter-Dev B2B Digital Marketing LinkedIn Inter-Dev B2B Digital Marketing Facebook https://www.youtube.com/@interdevb2b/ https://inter-dev.co.il/contact-us/