Ep 394: Property vs Shares: The hidden incentives behind the advice
Tue Feb 03 2026
Read Full Blog Here
Conflicts of interest are everywhere in financial services, but the most influential ones are often the least visible. In this episode, Stuart unpacks the hidden incentives that can quietly shape whether investors are steered toward property, shares, or a particular strategy, even when advice is well-intentioned.
He explains why conflicts don’t require dishonesty to matter, how incentives can shape beliefs over time, and why familiarity bias plays a much bigger role in advice than most people realise. Stuart also explores the structural differences between property and share investing, and why those differences can influence whether an adviser benefits from ongoing involvement or not.
You’ll learn how confirmation bias, personal success stories, and business models can all colour recommendations, and why certainty is not always a sign of quality advice. Most importantly, he outlines practical ways investors can recognise potential conflicts, ask better questions, and assess whether advice is genuinely balanced and fit for purpose.
If you’ve ever wondered why different advisers can look at the same situation and recommend completely different paths, this episode will help you understand what’s really going on beneath the surface.
My new book out in 2026: To join the pre-order waitlist and get a bonus. More info go to: http://www.investopoly.com.au/book
Do you have a question for the podcast? Email us at questions@investopoly.com.au.
If you're interested in working with my team and me, discover how we can work together here: https://prosolution.com.au/prospective-client/
If this episode resonated with you, please leave a rating on your favourite podcast platform.
Subscribe to my weekly blog: http://www.investopoly.com.au/email
Buy a one of Stuart's books for ONLY $20 including delivery. Use the discount code blog: https://prosolution.com.au/books/
IMPORTANT: This podcast provides general information about finance, taxes, and credit. This means that the content does not consider your specific objectives, financial situation, or needs. It is crucial for you to assess whether the information is suitable for your circumstances before taking any actions based on it. If you find yourself uncertain about the relevance or your specific needs, it is advisable to seek advice from a licensed and trustworthy professional.
More
Read Full Blog Here Conflicts of interest are everywhere in financial services, but the most influential ones are often the least visible. In this episode, Stuart unpacks the hidden incentives that can quietly shape whether investors are steered toward property, shares, or a particular strategy, even when advice is well-intentioned. He explains why conflicts don’t require dishonesty to matter, how incentives can shape beliefs over time, and why familiarity bias plays a much bigger role in advice than most people realise. Stuart also explores the structural differences between property and share investing, and why those differences can influence whether an adviser benefits from ongoing involvement or not. You’ll learn how confirmation bias, personal success stories, and business models can all colour recommendations, and why certainty is not always a sign of quality advice. Most importantly, he outlines practical ways investors can recognise potential conflicts, ask better questions, and assess whether advice is genuinely balanced and fit for purpose. If you’ve ever wondered why different advisers can look at the same situation and recommend completely different paths, this episode will help you understand what’s really going on beneath the surface. My new book out in 2026: To join the pre-order waitlist and get a bonus. More info go to: http://www.investopoly.com.au/book Do you have a question for the podcast? Email us at questions@investopoly.com.au. If you're interested in working with my team and me, discover how we can work together here: https://prosolution.com.au/prospective-client/ If this episode resonated with you, please leave a rating on your favourite podcast platform. Subscribe to my weekly blog: http://www.investopoly.com.au/email Buy a one of Stuart's books for ONLY $20 including delivery. Use the discount code blog: https://prosolution.com.au/books/ IMPORTANT: This podcast provides general information about finance, taxes, and credit. This means that the content does not consider your specific objectives, financial situation, or needs. It is crucial for you to assess whether the information is suitable for your circumstances before taking any actions based on it. If you find yourself uncertain about the relevance or your specific needs, it is advisable to seek advice from a licensed and trustworthy professional.