$17.5M in 12 Months: Leelo Active’s Founder on Fatherhood, Brand Power & The $1.3M Day
Tue Dec 02 2025
In this episode of It’s All About the Grey, we sit down again with Sean Meyer, the co founder of Leelo Active, one of Australia’s fastest growing activewear brands. Over the past year, Leelo Active has continued its explosive rise, with a projected $17.5 million in revenue, major retail wins, and a shift from “business” to true brand power.
But this year also brought a big personal change for Sean — he became a dad, and that changed everything.
We talk about how fatherhood reshaped his priorities, the mindset shift that allowed his team to step up, and how focusing on the business instead of in it freed Leelo Active to scale even faster.
This episode is full of raw insights on leadership, identity, growth, brand building and the personal evolution that comes with becoming a parent while scaling a company.
Follow Sean Meyer
Instagram: https://www.instagram.com/sean_meyer/
LinkedIn: https://www.linkedin.com/in/sean-meyer-9584b6196/
If you enjoyed the podcast, please subscribe, share, follow and review!
Follow Pasquale Princi 🌐
LinkedIn: https://www.linkedin.com/in/pasqualeprinci/
TikTok: https://www.tiktok.com/@itsallaboutthegrey
Instagram: https://www.instagram.com/itsallaboutthegrey
Timecodes:
(0:00) Introduction and Welcoming Sean
(2:44) Reflecting on the Past Year
(3:33) Shifting Focus and Delegating Responsibilities
(5:27) Business Growth and Revenue Targets
(10:32) Social Media Strategies and Challenges
(15:41) Product Development and Sustainability
(19:56) Leveraging AI and Content Creation
(21:51) The Future of Streaming and Brand Collaborations
(26:14) Balancing Fatherhood and Leadership
(32:19) Breaking into David Jones
(41:31) Advice for Aspiring Founders
(44:28) Black Friday Strategy and Reflections
(48:58) Closing Thoughts and Gratitude
Recorded and Produced by Podwave Studios: https://podwavestudios.au
About the show: Educating the real s#!t about business. It’s easy to manage the black and white, the art is managing the grey.
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In this episode of It’s All About the Grey, we sit down again with Sean Meyer, the co founder of Leelo Active, one of Australia’s fastest growing activewear brands. Over the past year, Leelo Active has continued its explosive rise, with a projected $17.5 million in revenue, major retail wins, and a shift from “business” to true brand power. But this year also brought a big personal change for Sean — he became a dad, and that changed everything. We talk about how fatherhood reshaped his priorities, the mindset shift that allowed his team to step up, and how focusing on the business instead of in it freed Leelo Active to scale even faster. This episode is full of raw insights on leadership, identity, growth, brand building and the personal evolution that comes with becoming a parent while scaling a company. Follow Sean Meyer Instagram: https://www.instagram.com/sean_meyer/ LinkedIn: https://www.linkedin.com/in/sean-meyer-9584b6196/ If you enjoyed the podcast, please subscribe, share, follow and review! Follow Pasquale Princi 🌐 LinkedIn: https://www.linkedin.com/in/pasqualeprinci/ TikTok: https://www.tiktok.com/@itsallaboutthegrey Instagram: https://www.instagram.com/itsallaboutthegrey Timecodes: (0:00) Introduction and Welcoming Sean (2:44) Reflecting on the Past Year (3:33) Shifting Focus and Delegating Responsibilities (5:27) Business Growth and Revenue Targets (10:32) Social Media Strategies and Challenges (15:41) Product Development and Sustainability (19:56) Leveraging AI and Content Creation (21:51) The Future of Streaming and Brand Collaborations (26:14) Balancing Fatherhood and Leadership (32:19) Breaking into David Jones (41:31) Advice for Aspiring Founders (44:28) Black Friday Strategy and Reflections (48:58) Closing Thoughts and Gratitude Recorded and Produced by Podwave Studios: https://podwavestudios.au About the show: Educating the real s#!t about business. It’s easy to manage the black and white, the art is managing the grey.