#134 How to Create Powerful Case Studies Without Client Photos (Plus AI, UI Design & Lead Magnets)
Fri Jan 30 2026
In this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni tackle a challenge facing many marketing professionals: How do you create compelling case studies when you can't use client photos, logos, or even company names?
The discussion reveals creative solutions for visual storytelling, introduces the concept of "case stories," and shares innovative approaches to building credibility without traditional brand assets.
The episode also explores how to integrate AI tools into your marketing workflow, why long-form content still matters in the age of AI overviews, and practical strategies for growing your email list. Jonny and Pascal share actionable tips on using data visualisation, illustrative imagery, and process-driven narratives to create case studies that build trust and demonstrate expertise.
If you're responsible for content marketing, lead generation, or building credibility for your brand online , this episode delivers immediately actionable insights.
❓ How Can I Create Powerful Case Studies Without Using Client Photos or Logos?The Challenge:
Cannot use client photographs or premisesUnable to display client logos or brandingRestricted from mentioning client names or company detailsNeed to maintain credibility and build trust despite these limitations
The Opportunity:
Forces Deeper Storytelling: Without relying on logo recognition, you must work harder to demonstrate real value and impactMore Generous Sharing: Removes the crutch of brand names and pushes you to share meaningful details about process, methodology, and resultsData-Driven Credibility: Shifts focus to measurable outcomes and demonstrable expertise
Visual Solutions to Replace Traditional Photography:
1. Data Visualisation & Charts
2. Process Illustrations & Roadmaps
3. Professional Photography Alternatives
4. The Case Story Framework
Pascal introduces the concept of "case stories" as a more engaging approach to case studies:
Key Elements:
What do you want readers to remember? Focus on the core lesson or takeawayVisual echo of key messages: Images should reinforce your unique process or demonstrated impactCreative formats: Consider blog-style layouts, video overviews, or audio summariesStory types: Either retell recent client success OR showcase hypothetical scenarios for startups/new offerings
The Three-Part Structure:
The Problem - What challenge did the client face?The Solution - What was your unique approach, methodology, or thinking?The...
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In this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni tackle a challenge facing many marketing professionals: How do you create compelling case studies when you can't use client photos, logos, or even company names? The discussion reveals creative solutions for visual storytelling, introduces the concept of "case stories," and shares innovative approaches to building credibility without traditional brand assets. The episode also explores how to integrate AI tools into your marketing workflow, why long-form content still matters in the age of AI overviews, and practical strategies for growing your email list. Jonny and Pascal share actionable tips on using data visualisation, illustrative imagery, and process-driven narratives to create case studies that build trust and demonstrate expertise. If you're responsible for content marketing, lead generation, or building credibility for your brand online , this episode delivers immediately actionable insights. ❓ How Can I Create Powerful Case Studies Without Using Client Photos or Logos?The Challenge: Cannot use client photographs or premisesUnable to display client logos or brandingRestricted from mentioning client names or company detailsNeed to maintain credibility and build trust despite these limitations The Opportunity: Forces Deeper Storytelling: Without relying on logo recognition, you must work harder to demonstrate real value and impactMore Generous Sharing: Removes the crutch of brand names and pushes you to share meaningful details about process, methodology, and resultsData-Driven Credibility: Shifts focus to measurable outcomes and demonstrable expertise Visual Solutions to Replace Traditional Photography: 1. Data Visualisation & Charts 2. Process Illustrations & Roadmaps 3. Professional Photography Alternatives 4. The Case Story Framework Pascal introduces the concept of "case stories" as a more engaging approach to case studies: Key Elements: What do you want readers to remember? Focus on the core lesson or takeawayVisual echo of key messages: Images should reinforce your unique process or demonstrated impactCreative formats: Consider blog-style layouts, video overviews, or audio summariesStory types: Either retell recent client success OR showcase hypothetical scenarios for startups/new offerings The Three-Part Structure: The Problem - What challenge did the client face?The Solution - What was your unique approach, methodology, or thinking?The...