Why Trust Beats Tactics in Marketing (and Life) | Reed Hansen on the future of Marketing | JTL139
Wed Jan 14 2026
What really drives growth in today’s world? Better tactics… or better trust?
In this episode of Journey to Legacy, I sit down with Reed Hansen, Owner and Chief Growth Officer of MarketSurge, to talk about what actually works in marketing and business today - and why the future is far more human than most people expect.
Reed shares his journey from working alongside his dad in a family business, to building a career in sales and marketing, to being laid off twice due to company acquisitions, and how those moments reshaped his identity, values, and leadership.
We talk about:
- Why trust beats tactics in marketing (and in life)
- How AI and automation are changing the way people build relationships
- Why niching down helps you grow faster, not smaller
- What to do if you’re starting with $0 and need clients
- Why “I am not my job” is a mindset every entrepreneur needs
- What legacy really means when integrity matters
If you’re a growth-oriented, purpose-driven entrepreneur who wants to build something real, without losing your values, this episode is for you.
🔗 Connect with Reed Hansen & MarketSurge
🌐 Website: https://marketsurge.io
📧 Email: reed@marketsurge.io
💼 LinkedIn: https://www.linkedin.com/in/reedhansen/
🎥 YouTube: @surgingwithmarketsurge
🔗 Journey to Legacy - https://journeytolegacy.org
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What really drives growth in today’s world? Better tactics… or better trust? In this episode of Journey to Legacy, I sit down with Reed Hansen, Owner and Chief Growth Officer of MarketSurge, to talk about what actually works in marketing and business today - and why the future is far more human than most people expect. Reed shares his journey from working alongside his dad in a family business, to building a career in sales and marketing, to being laid off twice due to company acquisitions, and how those moments reshaped his identity, values, and leadership. We talk about: - Why trust beats tactics in marketing (and in life) - How AI and automation are changing the way people build relationships - Why niching down helps you grow faster, not smaller - What to do if you’re starting with $0 and need clients - Why “I am not my job” is a mindset every entrepreneur needs - What legacy really means when integrity matters If you’re a growth-oriented, purpose-driven entrepreneur who wants to build something real, without losing your values, this episode is for you. 🔗 Connect with Reed Hansen & MarketSurge 🌐 Website: https://marketsurge.io 📧 Email: reed@marketsurge.io 💼 LinkedIn: https://www.linkedin.com/in/reedhansen/ 🎥 YouTube: @surgingwithmarketsurge 🔗 Journey to Legacy - https://journeytolegacy.org