Stop Wasting Budget on B2B Ads in 2026 (This Strategy That Actually Drives Pipeline)
Thu Jan 22 2026
Most B2B SaaS companies are burn cash on their paid ads program because they skip the boring fundamentals.
In this episode, Patrick breaks down the paid ads playbook he recommends for B2B SaaS companies in 2026 to generate predictable pipeline from LinkedIn and Google Ads.
This episode goes into:
→ How to build ICP audiences instead of relying on flawed native platform targeting
→ Why most of your budget should go to proven segments
→ The attribution setup that actually connects your ads to pipeline (multi-touch attribution, self-reported data, and offline conversion tracking)
→ Exactly when to expand beyond LinkedIn and Google (and which channels to test)
If you are a B2B SaaS marketer tired of defending your paid ads budget without solid pipeline data, this episode explains how to prove ROI and scale what works in 2026.
Bon appétit 🤌
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Most B2B SaaS companies are burn cash on their paid ads program because they skip the boring fundamentals. In this episode, Patrick breaks down the paid ads playbook he recommends for B2B SaaS companies in 2026 to generate predictable pipeline from LinkedIn and Google Ads. This episode goes into: → How to build ICP audiences instead of relying on flawed native platform targeting → Why most of your budget should go to proven segments → The attribution setup that actually connects your ads to pipeline (multi-touch attribution, self-reported data, and offline conversion tracking) → Exactly when to expand beyond LinkedIn and Google (and which channels to test) If you are a B2B SaaS marketer tired of defending your paid ads budget without solid pipeline data, this episode explains how to prove ROI and scale what works in 2026. Bon appétit 🤌